NEWS & VIEWS

If you are as curious, diverse and intrigued as we are,
then hopefully you will enjoy some of our latest news and views

Charity Run Preparations

It’s a cold, wet Saturday morning in a leafy corner of London.…

Is Social Media A Space That Can Ever BeReal?

As I finish a set of squats, I catch a glimpse of…

When It Comes To Alcohol Innovation, Don’t Forget The Format!

With alcohol it's never just been about what you drink, but also…

Throwback Thursday: The changing face of exercise

During the pandemic, a set of exceptional circumstances completely overhauled the way…

Part 3: Sustainability: Good, But Good Enough?

When it comes to taking meaningful steps to be more sustainable, regulatory…

Part 2: Sustainability: What really forces brands to act?

“Real change will only happen with legislation” As a company at the…

Part 1: The Patagonia Effect: changing the tides on climate conscience?

Patagonia hit the headlines last month with the dramatic announcement that the…

Finding Value In An Evolving Customer Journey

The market landscape can sometimes reflect the movement of natural geology: tectonic…

Smarter Commerce – smoother shopping experiences

Have you had any spookily good experiences when buying something online recently? …

Welcome Flavia Cotini

Two topics have always reigned over my personal interests: people and storytelling…

Welcome Ed Bowden

I’ve always been interested in what makes people tick. This interest guided…

From URL to IRL; How is TikTok changing the way people access what’s new

Largely forged in the fires of lockdown, where early TikToks documented the…

I scream, you scream, we all scream for suncream: how brands and marketing have changed the conversation on cool

Juicy Couture and low-rise jeans are back in our wardrobes, but not…

Peak Subscription: Navigating the Turbulence Ahead

In recent years, it’s felt like nearly every brand in the known…

Welcome to our Summer Interns

Ellie Rashid  Just a few months ago I went to my university…

Can’t code / Won’t code? No worries… Meet: No-Code.

Businesses of all sizes are building their own custom apps, databases, workflows…

Welcome Charlie Parrington-Tyler

I’m delighted to join the friendly and welcoming team at The Value…

Connection, Creativity, And Consciousness – The Importance Of Celebrating Queer Culture.

Pride month is an opportunity to draw attention to consciously engaging with…

To understand the ‘must-haves’ from the ‘nice-to-haves’: brand sensitivity is crucial in a time of crisis

Last week, we discussed just how important it is for brands to…

In a time of hyper-uncertainty, the only “new normal” is change

BRANDS UNPREPARED FOR CONSTANT CHANGE WON’T HANDLE MARKET VOLATILITY The “new normal”…

A Platinum opportunity for change – Part 2

The Royal Warrant: the great revival or the great resignation? Look closely…

Tech Brands & Naming

Let’s play a game. Can you identify what the following items of…

A Platinum opportunity for change – Part 1

The Queen’s Coronation: A catalyst for Television When the fresh-faced, 25-year-old Elizabeth…

Welcome Becky Grottick

As part of my languages degree, I spent a year living abroad…

TVE Travel Outlook 2022

We recently spoke to over 1,000 Brits as well as major airline…

Welcome Claire Leapman

My decision to join The Value Engineers was fuelled by a desire…

Clarity in crisis: changing the narrative on sustainability

There’s a serious problem in solving the climate crisis. Despite the countless…

The Highstreet in 2022: Towards Demise or Resurrection?

The plight of the high street is a topic bound to draw…

Zero Discrimination: The Importance of Unconscious Bias Awareness

“Discrimination is not done by villains, it’s done by us” says Vivienne…

Winners and Losers of the New Working Week

As we begin to exit pandemic restrictions, it seems we've adopted a…

The Importance Of Black History Month For Me

How important is Black History Month, really? Growing up in Kenya I…

Dropping the Icon: Tom Burrell

The story of the Marlboro Man Tom Burrell is rightly a truly…

What side of TikTok are you on?

Algorithms have been a part of our lives for decades. They are…

Dating Apps: The Pursuit of Love (and Growth)

It’s February and love is in the air, but that’s not the…

Queens of Africa; The power of representation

Representation and recognition matter. In 2015, our branding expert Giles Lury wrote…

The Queen’s Jubilee: What has really changed in 70 years?

2022, the year of the FIFA World Cup, Winter Olympics, and of…

Lost the plot or found their way?

Is purpose a distraction or a perquisite for brand success? Terry Smith…

Welcome Annabelle Turner

A specialization in Brand and Marketing more often translates into a knack…

The Ghost of the Christmas Future

Our Christmas series has shown that not even the most characteristic components…

The Ghost of Christmas Present

When we talk about traditional Christmas, images of turkey, mince pies, presents,…

The Ghost of Christmas Past

When we talk about traditional Christmas, images of turkey, mince pies, presents…

Shockwaves: How to Future-Proof Your Brand-Thinking

Why Thinking the Impossible Has Never Been More Important So, there’s change,…

Why personal care is stepping up for our minds and not just our skin

Beauty and Personal care is a category on a mission. Over the…

Welcome Greg Barber

Why are people more likely to get divorced than change their bank?…

Nootropics and the Growth of Functional Beverages

Introduction Whether growing muscle, losing fat, or improving digestion, food brands offer…

What gaming brands can bring to climate change initiatives like no one else can: fun

With Cop26 on our minds, we at TVE have been thinking about…

The 5 biggest trends in sustainability in marketing

With COP26 drawing to a conclusion, we felt it was an appropriate…

Welcome Hannah Walters

As I sit in The Value Engineers’ tranquil and airy office (think…

Reimagining Fandom and the Future of Music Streaming: Who Will Be First to Win?

For consumers, music streaming ushered in a whole new era, and everything changed. It was a revelation, and still is.

Brands Without a Playbook: Mental Health, Social Media & Navigating Complexity

What would you do if you found yourself in a starring role that you never auditioned for?

Working Holidays

Now that many employees can work from anywhere with Wi-Fi or a phone signal, working holidays are more popular than ever.

Welcome John Barnes

Until a few years ago, I had never appreciated the value of…

Welcome Rose McLelland

More questions than answers, a world turned upside down, and an interest…

Welcome Eulalia Masterton

If it’s meant to be it will be My journey with The…

Is the streaming entertainment industry ready for the next generation of fans?

As September draws to a close and the final quarter of the…

The Right To Play

The results of Epic Games’ lawsuit against Apple are in, they lost…

The Millennial Period

In June 2020, I reflected on how stagnated the mainstream menstrual care…

Is the future of flying flexible?

From when the booking page finally refreshes, to when that rowdy stag…

Welcome Devin O’Brien

I strongly believe that true insight goes beyond just understanding what the…

Co-op: The Brand taking Community Spirit to the Next Level

A sea of half-flooded tents, the sky sparkling with a haze of…

What’s (not) in a name?

Back in October 2020, there was a naming war going on in…

What the pandemic has taught us about sustainability and ethical purchasing.

The sustainable purchasing movement that wages a war on single-use met its…

Making a Play for Connection, Competition and Co-Creation: Where Could Gaming Go Next?

A year of stay-at-home mandates, quarantines and new routines forced the many…

What does the future hold for video game live streaming?

After a surge in the pandemic, how will the biggest platforms maintain…

Has the time finally come for good video game adaptations?

After one-too-many disappointing video game film adaptations, there are signs of hope…

Welcome Sally Moywaywa

How do you know when the opportunity is right? When do you…

Why do we still need Pride in 2021?

This month is Pride Month, and the opportunity to celebrate the LGBTQIA+ community…

A Netflix series not intended for bingeing…

Mental health and wellness tech has taken off in recent years, using…

Listen Up – Podcasts

Beyond talk and personality to moments of audio narrative eloquence? – the…

Why do I have so many headphones, and what do they say about me?

When you look around your Working from Home set-up, how many pairs…

What does it mean to be a home audio brand in a category that Amazon has it’s sights set on?

Alexa once again appeared in the limelight in a SXSW panel discussion…

Welcome Alan Clark

I never expected to work as a consultant, but The Value Engineers…

Welcome Victoria Tann

It’s hard to believe that this time a year ago I was…

Wonder Women

Meet the authors We’re so excited to see the launch of Wonder…

The changing face of exercise: how tech is changing the way we move

The exercise industry has been shaken up over the last 12 months…

Brand disruptors – a lucky hand or a quick draw?

Are disruptor brands changing consumers behaviour – who is winning the battle…

Welcome Lucia Corry

Have you ever had one of those ‘Sliding Doors’ moments, when a…

Priya and Dave’s first year at TVE

Joining TVE Early 2020, Priya and Dave’s first year has certainly been…

Strava saw huge growth in 2020, but where next?

Competitive social media or premium athletic tracking? Or something else?  We’ve seen…

Why we’re all subscribers now

Driven by necessity  I hardly need to say this but didn’t the world look…

A fourth age of medical branding

A new generation of medical branding will bring new challenges and new…

Apple Arcade Revisited: Xbox, mobile and cloud gaming

Apple and Microsoft collaborating? In 2020, anything’s possible. On the back of…

TVE’s 2020 Tech Tales

It’s December and 2020’s nearly done – finally! In a year where…

Ho ho ho – How Tech will keep us jolly safe this Christmas

How Technology can help save our festive season So, here it is.…

1st Year Anniversary: Caroline & Dan

Joining TVE last September, Caroline and Dan’s first year has certainly been…

Are Content Creators where the money’s at, or is it the Prosumers more broadly? 

Firstly, what’s a Content Creator? Take, for example, a YouTuber who creates,…

What’s really at the heart of the new Apple Watch Series 6?

‘I believe, if you zoom out into the future, and you look…

Game on: Gaming is going next level

The masks are off, the game-face is on… it’s time to play.…

QR codes the sequel

I’m not saying ‘I told you so’ because the sad circumstances that…

3D Audio finally has a purpose, thank you PlayStation 5

PlayStation has recently released their first advert for PlayStation 5. The ad…

YourPret: An irresistibly delicious deal?

Up to 150 coffees a month for £20 – but what’s in…

The Scrapping of a Slogan: Is fairness a price worth paying for?

Since 1925, fairness has been heralded by John Lewis as their core…

Why health brands need a triple win

The need to re-consider purpose and principles in an ever changing COVID-19…

Show me the…Value

5 top tips for creating and testing powerful propositions in healthcare and…

Disney+ X Hamilton; Were you in the room where it happened?

Most people know July 4th for the American celebration of Independence Day,…

Consumer segmentations should tell you the “why” not just the “what”

In the world of big data, it’s tempting to think that every…

Last orders at the bar

What might Covid-19 mean for the future of the on-trade? Think back…

To Sequel or Not 2 Sequel ?
That is the real question

Videogame sequels rinse franchises and milk audiences! (Or do they…?). We asked…

Less haste, more speed

“Superfast, Lead at Speed. How pace can drive performance” by Sophie Devonshire…

The Accelerating Privacy Debate and What MedTech can do about it

Covid-19 is rapidly accelerating the debate around privacy and personal data. For…

About Bloody Time: the brands shaking up the stagnant feminine care category

Today is Menstrual Hygiene Day. It aims to break down stigma and…

Change the channel on impulse

With so many of us now shopping online, buying in bulk and…

Keeping the spirit of travel alive in Covid-19: futile time-filler or brand opportunity?

Keeping the spirit of travel alive: futile time-filler or an opportunity for…

Remote working: giving us the human perspective

Is lockdown and remote working changing our approach to work? In the…

Why 8D is making (sound) waves in the music market

Recently I was forwarded on a message on WhatsApp which read: “Listen…

Stay calm and stream on

Well, Covid 19 has managed to do the unthinkable All sports and…

Why drinking a toast to your good health is taking on a new meaning

How an evolving consumer is driving change in the low and no…

Who are you calling old?

I’m sure you know that the age group that are most at…

Shift to Seasonal, Grow your Own, Accelerating Flexitarian

How new consumer behaviours will change how we cook and eat Our…

Lessons on a winning fitness app from a FIIT fangirl

I’ve had my eye on virtual fitness for a while, but it…

It’s Ready Steady Cook meets Hunger Games: The New(ish) Weekly Food Shop

Will the top-up-shop generation be converted to the weekly shop of yore?…

Throwback to FOMO

Is life online quashing perennial social anxiety? Remember… what it used to…

Reducing food waste, Championing improv, Trash cooking

How new consumer behaviours will change how we think about our food…

Better Digital Platforms, Slicker Omnichannel Experiences, More Community-Focused

How consumer behaviours will change the world of fitness Our world is…

Shelves in the time of a health revolution

What should brands be doing to appeal to changing views of health…

Don’t panic, just pivot

What to do when the biggest shockwave of them all hits Is…

Connectivity in the age of COVID-19

The largest remote working experiment that the world has ever seen: COVID-19…

Virus Tracking App helping the NHS – developed by King’s College London

An app that tracks the symptoms of Covid-19 in the UK has…

More than just luck…

How Milk&More went from zero to hero by looking beyond sector norms…

Hackney Halfers: Meet the Team

Lucinda Toole 1. What gets you up in the morning? Normally, my…

Exstream Sport: how digital platforms are doing more of the heavy lifting in the consumer fitness industry

Soul Cycle’s in-home spinning bikes have just become available to pre-order as…

Put the kettle on – TVE’s take on a Black Tea revival

As a non-tea drinker but a former History student, I was surprised…

How beauty brands are navigating complexity around modern femininity

The struggle to find meaning in the diversity of womanhood In an…

Women of Wonder: Four superheroes driving gender equality one step at a time

Marcia Kilgore 1. Why is she a hero? Marcia, the serial entrepreneaur…

Welcome Kara McCartney

Kara McCartney leading The Value Engineers in building brands and driving change.…

What to look out for at SXSW 2020

We’re now nearly 3 months into 2020, which means it’s time for…

2020 Vision: Hindsight

Well, we’ve reached the end of February and if you still have…

Millennials are procreating; getting our heads round Generation Alpha

Newsflash: Millennials aren’t that young anymore. And they’re also not the most…

New year, New you, New tech: Our highlights from CES 2020

#2020Vision #NewDecadeNewMe – with the New Year comes new hashtags as we…

Think Small Play Big: What would start-ups change if they worked for a big brand?

We spoke to start-up marketers about what they would change about the…

TVE Real Talk: What’s A.I. anyway?

Think Small Play Big: Balancing Research with Risk

Most big brands today use insight as a cornerstone of their marketing…

Hey Alexa, who’s on Table 7? Key learnings from The Restaurant Show 2019

A morning immersing myself in the latest trends in restaurants and casual…

Staycations: Why are they ‘taking-off’?

Most people go on holiday to relax and try something new; whether…

TVE Welcomes Dan Abu

Aged 22 and I’d retired. I’d had a great time at school…

Thinking Small, Playing Big: Understanding Start-up Culture

Everyone’s heard the phrase “Culture Eats Strategy for Breakfast”, said by Peter…

Thinking BIG, playing small – Minecraft tops 100 MM players

Minecraft continues to build on the blocks of its creative heartland, announcing…

Apple Arcade: is this the Future of Gaming?

At $152bn a year, gaming is the most profitable form of entertainment…

TVE welcomes Caroline Camm

Just over a year ago, I had finished an eight-week summer internship…

What can big brands do to stay on top

Big FMCG brands should be learning from start-ups and thinking small within…

CHEERS: four beer brands doing great things!

Throughout these long summer days, our minds have turned (inevitably) to beer.…

The evolution of the flavoured water market

What next for the category as it continues to mature? Health conscious…

The consumer-centric revolution of healthcare; is med-tech innovation the answer?

Until recent years healthcare was an industry structured around the institutions providing…

The Great British Staycation: No car? No problem

It’s not new news that young people have an increasingly insatiable appetite…

The age old struggle between function & emotion in the snacking & beverages categories.

What role can emotion in an increasingly functional category? There are few…

4 Hot Spots from London Craft Beer Festival 2019

Last weekend I had the joy of indulging my love of beer…

BA Flight of the Future: when will the aviation industry get disruptively divergent?

Last Friday, the TVE Travel & Lifestyle team took a trip to…

The Great Summer Staycation: how can National Trust mark its territory?

Going on a great UK holiday is fast becoming a badge of…

The Savings & Investment Challenge

When we spoke to TVE about their biggest money questions, concerns and…

Walk through the world with your eyes open: what’s new in the snacking aisle

Like any brand consultant worth their salt, at The Value Engineers we…

The Subscription Hunger Games; who wins, who loses?

In our recent study we found that 2/3 of respondents were currently…

Stitch Fix: A Subscription or a Prescription?

I’m an avid subscriber. I love trying new beauty products so I…

We went to the Clean Vic, Sainsbury’s 100% low & no alcohol pub, here’s what we thought…

A great way to spend an hour, but what does the Clean…

Our Top 5 Sustainability Ideas

What can FMCG brands learn from our current favourite sustainable business practices?…

Besting the Mash

One of the many joys of 21st Century, world-is-flat consumerism is how…

Is the VR bar the new arcade?

VR is at early stages of adoption, and as a result is…

Blackberry’s demise and the perils of ignoring category disruption

How having a rigorous understanding of your category can enable you to…

And the DNA test reveals… pt.2

The results are finally in! Opening the App I could feel a…

Category Growth Agenda: Beware, the Fortnite affect

The value of thinking beyond straight-line growth projections This blog is part…

Subscription Services Fact Pack: Everything you need to know

Subscription services are spreading to an ever wider variety of categories, and…

Subscriber or member?

What’s the difference, and why it matters for brands From music, to…

Category Growth Agenda: don’t be scared of competitors, embrace them!

Why taking the category view means you can embrace competition This blog…

Category Growth Agenda: helping brands navigate an uncertain future

What will your category look like in 5 years time? Will you…

Peloton: Aspiration or inclusivity?

If asked to come to name an inclusive lifestyle or fitness brand,…

How can airlines credibly respond to the climate crisis?

Airlines sit in a tricky position. On the one hand, they facilitate…

Pokemon Sleep: a strange brand fit or a wellness revolution?

In the summer of 2016, try as you may, Pokemon Go was…

‘Peak subscription’ is coming

Spotify. Netflix. Amazon Prime. Oddbox. Apple Music. These are the subscriptions currently…

When the Huawei dust settles, where will consumers stand?

Huawei is the second biggest phone manufacturer in the world (bigger than…

Expert Panel on Transforming Childcare

Creating a new vision for childcare In an effort to apply what…

The World’s getting smaller – we’re eating it up fast

As we stumble and bumble around Brexit, as Nationalism and protectionism sweeps…

Shades of Sunshine – The colourful cues that make our food feel good

Summer is here. No, really, it is. Stretching out before us like…

Innovation that makes noise

In the context of the London Food and Drink Conference 2019, we…

The changing face of health

Consumers wanting to be healthy is hardly a new trend; at a…

Veganism; myth busters and reality checks

It’s funny; with all the noise about it, you’d think the entire…

Would you let Alexa order your medication?

“Alexa, order my meds” Amazon’s acquisition of American online pharmacy company PillPack…

The Secret to Success: 5 top tips from Jeni Mundy on how to succeed as a woman in finance

On 16th May, I had the pleasure of attending a Women in…

And the DNA test reveals… pt.1

Today marks the 66th anniversary of the discovery of DNA’s double helix.…

T&L Focus on Finance: The New Normal: who will break the financial services copycat cycle?

New and updated financial products have been making headlines in recent weeks.…

Sustainability doesn’t have to be a compromise

How brands can take the effort out of making sustainable choices There…

Happy Earth Day

Helping with the challenges of sustainability; make it cool

Sustainability used to have a perception problem. Concerns about the environment used…

Helping with the challenges of sustainability; make my little gestures count

Sustainability can be doubly cool because Sustainability can deliver a mighty win-win…

Voice Activation Interviews and Insights.

The TVE tech team wanted to better understand how Voice Activation is…

Why it’s hard to be a good person

The challenges of sustainability and what brands can do about it In…

Don’t put Baby Boomers in the corner! Are digital banks focusing too heavily on millennials at the expense of older customers?

The theory goes that older customers are all fierce supporters of bricks…

TVE responds to the launch of Coke Energy

As Coke looks to clip Red Bull’s wings with the launch of…

Pain Relief and the Death of OTCs

Let’s Move Past Pills “But is there real innovation in your category?”…

The hills are alive with the sound of tourism… but is this necessarily a good thing?

Film tourism is not a new phenomenon. Salzburg is said to attract…

The tale of two wearables: Fall Alarms vs Apple Watches

If we asked people to name the first ever wearable, I’m betting…

Top 5 takeouts from SXSW 2019

Robots aren’t going to steal our jobs It’s official: Robots are here…

Inspiring Innovation

Latest book from brand expert and author Giles Lury tackles how brands…

SXSW Newsflash: Why tech will save the wine industry

The wine industry is still on the up but data from the…

SXSW Newsflash: By next year we’ll all be using QR codes

I’m not kidding, the funny little square thing that nobody ever really…

SXSW Newsflash: Esports is real sports, what the traditionals can learn

In a world where the viewership of the League of Legends grand…

SXSW Newsflash: Technology empowers patients like never before

This health tech session was optimistically titled ‘Next Gen technology inspires healthier…

SXSW Newsflash: Video Games aren’t Killing our Kids

One of the most impactful points from day 1 was made by…

Lurpak Softest: the first Game of Growth success story

The recent launch of Lurpak Softest, a new butter by Arla designed…

Is eating out the new raving? What Pacha Group’s new London foodie pop up says about next generation evening entertainment

The London pop-up scene is about to get a sprinkling of Ibiza,…

McVitie’s innovates into permissible snacking

One of our favourite ‘best things since sliced bread’ posts This week,…

Innovating with the old: The Aussie Direct Story

One of our favourite ‘best things since sliced bread’ posts Next week,…

A battle for hearts and minds:

Exploring the role of function vs emotion in the world of soft…

SHP – our new charity partner

TVE are delighted to announce the launch of our new charity partnership…

Looking S’well: How a water bottle maker is showing FMCG brands how to look on a shelf.

When it comes to pack design, the same fundamentals have applied for…

Direct Relationships: The power of going direct to consumer in FMCG

In recent years, the direct to consumer market for FMCG products has…

Alexa – what’s stuck?

We’ve reached a point with in-home assistants where their presence in our…

Unilever gobbles up Graze

The news of Unilever buying healthy snack brand Graze is perhaps unsurprising.…

Fitbit fear, can we all please just chill the f**k out!

In January this year, The Times published an article telling us that…

Consumers want to take shorter, more frequent holidays in the UK this year. How is your brand supporting them in their quest to find the perfect staycation?

Last week, we asked 3000 consumers in the UK what steps they’d…

A little appetiser

In just over a month, on March 21st, Inspiring Innovation, my new…

The meat eater did Veganuary: how’d it go?

Veganuary: the annual tradition of shunning all meat, fish, dairy and other…

How brands can save our lives

Sedentary lifestyles are having a devastating impact on our health. So much…

Consumers are setting big health and wellness aspirations for 2019. How Is your brand helping them get there?

As January rolls to a close, and thousands across the UK pick…

Pay as you drink: The rise of subscriptions in FMCG

We continue our investigation into Resolution beating brands and products One of…

5 Things to learn from the Pat Val saga

Beyond fraudulent accountancy practices, here are 5 things we can learn from…

Health in the Hands of Consumers: The impact greater health knowledge has on consumer choice

We continue our investigation into Resolution beating brands and products For decades…

Smart homes win centre stage at CES 2019

The dust has settled in Las Vegas and the tech world is…

Veganuary is a fad, but flexitarianism will stick around for years to come

Like all fads, Veganuary spread really quickly, and received a great deal…

My grandad, Alexa and me

I’m a 26 year old woman and I don’t have an Amazon…

CES 2019 and the rise of cloud gaming

CES 2019 has brought with it the same raft of new gaming…

The Value Engineers react to Black Mirror: Bandersnatch

Watch this video to see how a few of our Engineers reacted…

Driving innovation through CES

Planes, claims and automobiles are all the road-rage at CES “Hey Alexa,…

What counts as a robot now anyway?

If you google search ‘Robots at CES’ what do you expect to…

CES shows the power of 5G connectivity beyond the smartphone

CES 2019 promises the dawn of 5G hyper-connectivity – but not just…

Hey CES, show us the future of gadgets and technology

2019’s tour into the wonderful world of new technology, from AI to…

Turning barriers into opportunities: The food brands offering resolution beating indulgence

The new year brings with it resolutions and with them, the inevitable…

TVE Introduces Amber Williams

I’m not a spontaneous person; I’m a planner. I like to plan…

Travel & Lifestyle: The Year in Review

It’s been a big year for TVE and the Travel & Lifestyle…

What to expect from the future of MedTech

For two days late last year, Stamford Bridge, home of Chelsea football…

How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack

Part 4: Embracing New Purchase Channels It is no secret – and…

How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack

Part 3: Re-evaluating Positioning and Messaging It is no secret – and…

The fight for the new shelf: ecommerce offers new opportunities

For decades, brands have fought to communicate a strong proposition where it…

Why the Horlicks acquisition signals new opportunities for Unilever’s overarching brand purpose.

As one of the last moves from outgoing CEO Paul Polman, Unilever’s…

How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack

Part 2: Updating Packaging It is no secret – and no surprise…

Is blockchain the future of food?

I recently went to a Food + Tech Meetup to learn more…

Are brands thinking about Black Friday too late? Watch our video for more…

This Black Friday TVE hit the streets to get a close encounter…

How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack

Part I: Developments in Product It is no secret – and no…

How is consumer finance failing a generation? Book review: Money: A User’s Guide by Laura Whateley

Journalist, Laura Whateley (who failed her first year of economics at university,…

The fight for the new shelf: eCommerce offers new opportunities

For decades, brands have fought to communicate a strong proposition where it…

Flavourful Futures: The brands satisfying the UK’s desires for innovative flavours

Consumer’s palettes are expanding quicker than ever in the UK.  Here’s a…

4 Ways Big Data Will Drive Big Change For The NHS

The Value Engineers recently had the privilege of attending a talk over…

Diabetics want more choice – do brands have the answer?

‘The invention of the ship was also the invention of the shipwreck’: technology beware…

TVE visited the V&A’s exhibition, The Future Starts Here, to find out…

Diabetes and the consumerisation of healthcare

World Diabetes Day Thoughts What does the consumerisation of health mean? It…

Diabetes from the consumer perspective

World Diabetes Day Thoughts The NHS is one of the great achievements…

Amazon Disrupts Diabetes Care

World Diabetes Day Thoughts Amazon – as in the trillion-dollar consumer goods…

How to launch in the US: a helping hand for Hotel Chocolat

We are often asked at The Value Engineers to tackle the big…

On your bike, Peloton – this is Athleisure’s territory

With Peloton, an in-home virtual spinning class, spending £50m on getting into…

The Best Thing Since Sliced Bread: Anyone for a T&T?

This blog forms part of our wider The Best Thing Since Sliced…

The iDoctor will see you now…

What about Fitbit? A simple questions but not necessarily a simple answer.…

What Huel V Soylent can teach brands about competition.

The meal replacement drinks market has grown rapidly over the past year…

Medical femtech is a giant leap for womankind

For so long, the advent of technology has been pitched as a…

Three’s mission to prove #PhonesAreGood

Many people find themselves in a quandary these days when it comes…

Who watches the Watchmen? Good hacking question.

General Data Protection really needs some better champions. Who’s watching your Vital…

Breaking Down the Walls: Cross-platforming entertainment

How barrier-busting cross-platform entertainment is good for all. “Build the wall! Build…

TVE introduces Alex Beattie

I have a very short attention span and I get bored very…

‘Millennials’ & ‘Gen Z’: they’ve killed Club 18-30, but we’re not mourning

They’ve done it again – the industry-shifting forces that are the Millennials…

TVE introduces Simon Stokes

At last! I have joined The Value Engineers after stalking them for…

Blurred Boundaries: Innovation in Today’s snacking market

Innovation in FMCG today more than ever causes brands to cross traditional…

TVE Introduces Alice Shinner

The dreaded post-graduation questions set in around Christmas. ‘’What are you going…

The Value Engineers Strengthens UK Agency Team with Raft of New Appointments

The Value Engineers has appointed consultant and former EA Games executive Simon…

Coca-Cola: No longer the sugar daddy?

Prevailing health concerns, the sugar tax and increasing media criticisms has placed…

I’ll drink to that

New figures show that low and no-alcohol beer sales are growing in…

eSports; an introduction

I’ve never been a gamer, or at least not a very good…

Techographics Series: L’Oreal UV Sense

https://vimeo.com/291883271

Here comes the bride…the grand union of AT&T and Time Warner

With the merger between AT&T and Time Warner finalised, we’ve been thinking;…

Apple’s conservative content: a market niche or a missed opportunity?

Mangled zombie corpses, gratuitous swearing, and graphic sex scenes: in an age…

Why Coca-Cola is right to consider Cannabis

Hot on the heels of a £3.9bn buyout of Costa Coffee last…

Does alcohol have a right to play in health?

Whilst it may seem counter intuitive to pair additional health benefits with…

CLR CFF: The Best Thing Since Sliced Bread

This blog forms part of our wider The Best Thing Since Sliced…

TVE Introduces Isobel McVey

After studying International Relations at the University of Birmingham, I had thrown…

Women – the untapped investors

The idea of a company ignoring 50% of their potential customer base…

Frida Kahlo and the future of prosthetics

Having recently visited the extraordinary Frida Kahlo exhibition at the V&A, which…

What do engine oil, baby food and personal investments have in common?

You would be right in thinking that the answer is not a…

TVE Introduces Irina Ikonsky

I was studying literature in graduate school when I decided to do…

Why it’s good to play dumb in the arrogant world of tech

The world of tech has every right to be arrogant. We live…

“Fortnite, I want my money back…”; gaming & the world of esports

For a “free-to-play” game Fortnite’s Battle Royale generates boatloads (or treasure chest-loads)…

The New Content Models

In the first quarter of 2018, Netflix serviced more than 7.5 million…

4G 5G 6G… Why should I care

Now think about the moment you bought your first 4G enabled phone.…

Beat The Heat: The four brands winning the summer heatwave

I know you’ve heard it 1000 times, but it has been quite…

My time at TVE

I really didn’t anticipate a banana would lead to all this. It…

Week 4: Looking Beyond Plastic Free July

Back in 2011, a handful of participants in Western Australia kicked off…

TVE introduces Tilly Mitchell

I first found out about The Value Engineers after performing in a…

TVE introduces Charlie Rodman

After graduating from Duke University having studied Military History (with a focus…

TVE introduces Caroline Camm, our summer intern

The Value Engineers have been on my radar for just over a…

What can we learn from DAZN’s success? An exclusive interview with Sarah Beattie

This week we’ve exclusively spoken to Sarah Beattie, VP PR, Comms &…

World Cup on PSVR: Our wishlist for 2022

We’ve had fun in the office this week, trialling BBC’s FIFA World…

Well I know when you’re around, ’cause I know the sound of your brand

A musician by training, I’ve always been interested in how sound can…

How addicted are we to our mobile phones?

I heard a new word recently: nomophobia. As much as it sounds…

What Should Marketers Be Asking Of Big Data?

What’s the big data dream for marketers? It’s a question worth asking…

Hats Off to Marvel

Does not contain spoilers** Infinity War was supposed to be the end.…

Bundle the Bundle Part 2: Go Binge with Three

In our Bundle the Bundles Part 1, we looked at how bundling…

Bundle the Bundles Part 1: Sky’s Irresistible Proposition

There has been some blue sky thinking at Sky: the company is…

What is the Next Chapter for Storytelling in Games?

Last month I went to this year’s London Games Festival and attended…

Heather, + her 3 months in New York City

When I first came to New York City on a music tour…

SXSW: Superficial Sparkles Just Won’t Cut It In Content Marketing

Never one to shy away from an inflammatory opinion, Mark Ritson called…

Can Thinking Of Yourself As A Tech Brand Keep You Caged? Don’t Forget; The Sky’s The Limit.

In some of our previous thinking, we told you to remember the…

ESports Is Growing: Who Wants In On The Party?

This morning I Googled ‘lol’ expecting the top results to tell me…

Don’t Just Count My Steps, Protect Them

I am currently in the middle of a three month secondment with…

Change Is Coming; Innovating For A New Media Consumer

One would have to have been living under a rock for the…

How Will Cloud-Based Gaming Disrupt the Hardware Industry?

French start-up Blade’s recent launch of desktop-as-a-service Shadow in the US has…

Confessions of a Tech Early Adopter: To Apple Watch Or Not?

I’m a self-confessed early adopter of tech. I can’t resist getting my…

Behold, The Next G!

We’ve been hearing rumours of its coming for a while now, but…

There’s an App for That: An Eclectic Mix of Services in the Palm of Your Hand

  Picture this: You’re in the cinema, three quarters of the way…

Rachel, and her first 6 months at The Value Engineers

Going from school to university, you get very used to long holidays,…

Lucy, and her first 6 months at The Value Engineers

Last week we held the first round of interviews for our next…

Bowling, Bingo or VR: Do We Need to Reframe the Market for Virtual Reality?

When we talk about VR, we most often do so in the…

How Citymapper Uses Data To Perfect Transport Solutions

Citymapper has a clear mission that it shouts loud and proud: “make…

Wearable Tech; Is It Capitalism At Its Best and Worst?

There’s an interesting part of Paul Mason’s book, Postcapitalism, in which he…

Time To (Amazon) Go; How Can Brands Stand Out?

The irony of queuing to go into the new Amazon Go queue-less…

The Miracle Of Mirai; No Two Disruptions Look The Same

“The motor industry should stop fiddling about with its pointless batteries and…

BrandLords: The Role Of Brand In The Smart Home

In five short years, the smart home assistant has grown from a…

New leadership team announced and move to new Central London offices

Following on from a very successful final quarter, strategic brand consultancy The…

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