OUR THINKING

Some of our published articles, blogs and thought pieces

The world around us is changing. Markets are evolving with multiple audiences, channels and regions driving increasing complexity. New challenges arise every day.  To grow, we need to tackle this complexity head-on, to embrace it, and to actively seek out opportunities. Traditional marketing tools and brand strategies no longer deliver.

It’s time for a new set of tools. Our tools and processes are designed to master complexity, to unlock potential and to drive growth.

Digital booklets

Segmentation – A Fresh Cut

Our view on the complexity of consumers and audiences; how to understand, identify and target them. What similarities they share and the differences that set them apart.

Sell More Stuff

Markets and consumers never stand still – they are dynamic, complex and rapidly evolving. To succeed and flourish, brands must find innovative approaches to the best propositions that resonate with their key audience segments.

What is a Brand

How do people connect with brands, emotionally and metaphorically?  How should we define a brand and what are the origins of this concept? We explore the history and evolution of branding and why it matters.

Publications

Inspiring Innovation
by Giles Lury

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The Prisoner And The Penguin by Giles Lury

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How Coca Cola Took Over The World by Giles Lury

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The Marketing Complex
by Giles Lury

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Our sector experience

Technology & Content

Travel & Lifestyle

Travel & Lifestyle