OUR THINKING

Some of our published articles, blogs and thought pieces

The world around us is changing. Markets are evolving with multiple audiences, channels and regions driving increasing complexity. New challenges arise every day.  To grow, we need to tackle this complexity head-on, to embrace it, and to actively seek out opportunities. Traditional marketing tools and brand strategies no longer deliver.

It’s time for a new set of tools. Our tools and processes are designed to master complexity, to unlock potential and to drive growth.

Digital booklets

Segmentation – A Fresh Cut

Our view on the complexity of consumers and audiences; how to understand, identify and target them. What similarities they share and the differences that set them apart.

What Next – Where Next

Innovation is the lifeblood of commerce and the stimulus of brand development. With our unique processes and tools, we can find the optimum opportunities.

Publications

Inspiring Innovation
by Giles Lury

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The Prisoner And The Penguin by Giles Lury

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How Coca Cola Took Over The World by Giles Lury

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The Marketing Complex
by Giles Lury

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Our sector experience

Technology & Content

Travel & Lifestyle

Travel & Lifestyle