We believe in the power of brand to deliver strong commercial advantage.
We’re a global brand strategy consultancy with over 40 years of experience partnering with some of the world’s most successful and ambitious brands. Our work sits at the intersection of brand, business and customer reality – helping organisations make sharper decisions, move with confidence, and unlock meaningful commercial impact.
GO FURTHER. MAKE IT HAPPEN.GO FURTHER. MAKE IT HAPPEN.GO FURTHER. MAKE IT HAPPEN.GO FURTHER. MAKE IT HAPPEN.GO FURTHER. MAKE IT HAPPEN.GO FURTHER. MAKE IT HAPPEN.GO FURTHER. MAKE IT HAPPEN.
WHAT WE DO
We’re focused on finding where your brand truly has the right to play and we don’t stop at the strategy deck. We build the plans, the processes, the prototypes—whatever it takes to turn thinking into action. Then we help embed it into your organisation so it sticks.
OUR expertise
From idea to implementation, we’re there to take it further – translating sharp thinking into meaningful, lasting business impact.
Strategy
Strategy often sounds impressive but goes nowhere. We do things differently; building brand and marketing strategies that are sharp, pragmatic and built to be used. Grounded in real understanding of your category, customer and growth drivers. No abstract theory. Just clarity, direction and decisions you can act on.
Innovation
Incremental growth or a step-change – how far do you want to go? We interrogate your capabilities, category and consumer to uncover where you have the right to play, then turn it into concepts, propositions and plans that are ready to move. Not just ideas, ideas with somewhere to go.
Design
Creativity should do more than look good. It should win hearts, shift perceptions and drive value. We create design rooted in strategic thinking, built to earn attention, move people and make a measurable difference. Work that not only stands out, but stands for something.
01
We get under the skin of your business, category and customer. No assumptions, just a clear view of what’s really going on (and what’s getting in the way).
02
We pinpoint where you have the right to play and what it will take to win. Clear choices, not comfortable ones.
03
We turn direction into strategy; focused, pragmatic and built to be used across your organisation.
04
We develop ideas, propositions and designs that bring the strategy to life. Work people can see, feel and act on.
05
We build the plans, tools and prototypes needed to move, so momentum doesn’t stall at “good idea”.
06
We help land it in your business. Integrating new thinking into processes, teams and ways of working so it sticks.
Got a challenge to crack or a growth opportunity to unlock? Our team is here to help.
BANG & OLUFSEN
As competition intensified, Bang & Olufsen sought to move beyond premium and establish a clearer position in luxury audio.
We uncovered the needs, expectations and codes of the luxury consumer – redefining what drives value at the high end. These insights shaped a more focused portfolio strategy, enabling B&O to sharpen its positioning, align its offer and build a more distinctive, future-facing presence in the luxury space.
BRITTANY FERRIES
As competition from low-cost, sun-focused holidays intensified, Brittany Ferries needed to evolve beyond its core ferry crossing offer and reposition itself as a provider of richer, end-to-end holiday experiences. We helped redefine the brand around what makes it truly distinctive: travelling by sea as part of the holiday itself, with access to discovery-rich destinations along Europe’s western coastlines. This new positioning came to life through a new logo and visual identity we created, alongside a reimagined onboard experience on its latest ships—designed to fully embody the brand’s promise.
BAKKAVOR
Bakkavor set out to create a distinctive new brand in the competitive ready meals category without relying on retail or celebrity cues.
We combined deep category insight with consumer and expert perspectives to define a clear innovation opportunity, then took it end-to-end; from strategy through to concept, naming, design and launch.
The result was a multi-SKU range built to cut through at shelf and unlock new growth.
JABRA
Jabra sits at the forefront of workplace innovation, navigating rapid shifts in technology, behaviour and environments.
We partnered with Jabra to explore what’s next; from the impact of AI to hybrid working and wellbeing, translating emerging trends into clear innovation opportunities.
Our work helped shape product and proposition development, ensuring Jabra continues to lead the category and unlock future growth.
SKY
Sky needed to shift consumer perception and reappraise its role in people’s lives.
We provided strategic guidance to define a new creative platform – grounding the brand in a more emotional, distinctive space that could cut through and resonate at scale.
This thinking became the foundation for the award-winning “That Sky Feeling” campaign, helping to reframe the brand and drive renewed relevance with audiences.
STARBUCKS
Starbucks Reserve launched in EMEA to strengthen coffee authority, but underdelivered on awareness and engagement.
We redefined the brand’s strategic role and growth potential across key markets, developing and testing future brand territories with 2CV. This enabled us to prioritise the strongest opportunities and deliver a clear, commercially grounded roadmap, which identified must-win battles and where to focus investment into the areas with the greatest potential to drive growth.
TIKTOK
A segmentation framework only creates value if it’s adopted. After developing a global audience segmentation, we partnered with teams to bring it to life across the organisation.
From a high-impact launch event and leadership-led content to personalised tools and assets, we created a shared language and made the framework easy to use day-to-day.
By embedding it across content, product and communications, the work helped unlock a clear path to more than 500 million new users.
Thought leadership, POVs and practical thinking from across TVE; exploring the trends, shifts and opportunities shaping brands, consumers and culture.
