We build the brands
that drive change

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

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Case Studies

Sony

Sony

Dialling Up Market Growth

We created a global segmentation for Sony and worked with the senior management teams across markets to review the category and determine the optimal strategy for growth. We then provided clear guidance on product and communications, enabling the business to develop successful propositions that have taken the brand beyond its traditional audiences and product offer.

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About us

3 Decades of Experience

About us

Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

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What We Do

Building brands to drive change

What We Do

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

Discover More
Contact Us

Interested?

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The Value Engineers work across continents and categories from our two hubs – one in Midtown New York, and the other just outside of London (close to Heathrow Airport).

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Latest from the blog

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Cadillac: the new transport industry disruptor

Cadillac: the new transport industry disruptor

True innovation should be bold, not incremental. True innovation should disrupt and drive an industry forward by better servicing customer needs more cheaply, quicker and more efficiently than before. Sadly, this too often means that true innovation is reserved only for the start-up world, those ambitious guys and gals who don’t carry with them the […]

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Toasting the Tower: The Brandy of Napoleon

Toasting the Tower: The Brandy of Napoleon

Probably the drink most associated with the launch of something is champagne, so you would perhaps expect that the opening of the Eiffel Tower would have been toasted with a glass of the bubbly stuff from the North East of France. You would, however, only be half-right, because on the night of 31st March 1899, […]

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There is more than one way to skin an innovation

There is more than one way to skin an innovation

Jerry Seinfeld was recently interviewed by HBR about his insights into innovation. He explained how “Comedians in Cars Getting Coffee” was developed for, and because of the emergence of new technology. He went on to talk about the development of his award-winning, ground-breaking ‘Seinfeld’ series and explained “that it is very important to know what […]

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Does feminism need rebranding?

Does feminism need rebranding?

Today is International Women’s Day. To celebrate throughout the week, we have been writing about brands’ role in forwarding equality through feminism. At The Value Engineers, we believe in building brands that drive change, and so for us brands can play a key role in IWD 2017’s #BeBoldForChange initiative and beyond. But as we discuss […]

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