We build the brands
that drive change

“I have been working with The Value Engineers  for more than 10 years. They have helped us develop a wide range of marketing tools and also helped us to implement them across our very broad and diverse marketing business. They understand our needs and always bring their experience and expertise to bear in a practical and effective way. I have found them an absolute pleasure to work with”.

Duncan Blake, Director of Brand, BP

We created a global segmentation for Sony and worked with the senior management teams across markets to review the category and determine the optimal strategy for growth. We then provided clear guidance on product and communications, enabling the business to develop successful propositions that have taken the brand beyond its traditional audiences and product offer.

Our vision for Visa was to make the use of payment cards more permissible: to make them the norm in everyday purchases. We created a brand repositioning strategy that redefined the brand in consumers’ minds from a monetary transaction provider to a financial management tool. It shifted the emphasis away from encouraging spend on credit towards helping people control their finances to their advantage.