We build the brands
that drive change

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

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Case Studies

British Airways

British Airways

The Rediscovery of
'To Fly, To Serve'

Embedded within the BA Crest, shown on pilots’ caps and woven into the lining of crew jackets, ‘To fly. To serve’ was a sentiment that the team believed could have fantastic relevance and currency for a full-service airline. Defined correctly and interpreted in a contemporary way, it could provide traction against both established competitors and emergent, budget-driven, low-cost carriers.

 

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About us

3 Decades of Experience

About us

Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

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What We Do

Building brands to drive change

What We Do

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

Discover More
Contact Us

Interested?

Contact Us

The Value Engineers work across continents and categories from our two hubs – one in Midtown New York, and the other just outside of London (close to Heathrow Airport).

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Brands driving positive change | New Series

Brands driving positive change | New Series

Brands are powerful. When harnessed correctly, this power can be used to drive impactful positive change: brands can be a force for good. “Sustainability” has grown and evolved in meaning over the last decade to encompass a broad range of issues affecting both people and planet. To be sustainable is to be a long-term force […]

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Defining and expressing your brand: A ‘Quite Interesting’ example

Defining and expressing your brand: A ‘Quite Interesting’ example

This post was first featured on www.marketingsociety.com. I was listening to John Lloyd on the radio the other day. Not the ex-tennis player, but the television producer and writer who is best known for his comedy television programmes such as Not the Nine O’Clock News, Spitting Image, The Hitchhiker’s Guide to the Galaxy and Blackadder. […]

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23. Canon: #selfieless

23. Canon: #selfieless

As the Stop Funding Hate campaign makes headlines, people are putting the Christmas TV ads we adore and await like a child on Christmas morning under harsh scrutiny. A lot can be said about John Lewis’s Buster (and a lot has been…) and Aldi’s Kevin the Carrot, but it is Canon’s new Christmas ad and […]

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America Rocks the Vote on Tuesday 8th

America Rocks the Vote on Tuesday 8th

With brands like Tic Tac and Skittles forced to issue statements as a result of being (unfortunately) touched by political scandal in the past weeks, it is heartening to see a brand take an active stance on the election process more broadly.

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