We build the brands
that drive change

Unilever Ice Cream were tired of just being a seasonal, out-of-home brand.

We identified the opportunity for year-round, in-home consumption and helped them develop new formats including multi-pack Magnum minis. They have transformed the market.

We wrote the global digital strategy for EA.

Our strategy enabled EA to drive over $1 billion in digital revenue worldwide.

With the beer category under attack, AB InBev wanted to learn from its Michelob Ultra brand to open up a new market space.

We explored the meaning of ‘an active, balanced lifestyle’ across 9 global markets (from the US to Russia and China) in order to define the best positioning, defining relevant packaging codes, liquid solutions and the right brands in their portfolio to launch such a new offer. Skol Ultra was launched in Brazil just 12 months later and is being rolled out across other markets around the world.

Virgin wanted to change perceptions of cruise holidays by making the most of the opportunity younger, more active customers presented.

We created a brand vision and supporting propositions that bring the design, romance and affordable luxury to cruises that younger customers wanted.

The Gamer market has changed. No longer just for young men 13-24, nowadays 70%+ of people game.

We built a new gamer segmentation to drive a broader gamer centric mindset and strategy within the business.

Despite a long history and high awareness, Berghaus was increasingly being seen as just another outdoor brand.

The Value Engineers helped them develop a vibrant, distinctive and effective new brand positioning.

The world of healthcare is changing, B2B marketing in general is shifting, and brands need compelling expressions of their purpose to engage multiple stakeholders.

In a sea of sameness we developed a bold master brand vision that is carving out a differentiated position in the medical devices category for Boston Scientific.

Desperados had an ambitious plan to become THE iconic global party brand.

Our global insights into partying are driving the growth that is transforming this local jewel into a global lifestyle brand.