We build the brands
that drive change

Unilever Ice Cream were tired of just being a seasonal, out-of-home brand.

We identified the opportunity for year-round, in-home consumption and helped them develop new formats including multi-pack Magnum minis. They have transformed the market.

We wrote the global digital strategy for EA.

Our strategy enabled EA to drive over $1 billion in digital revenue worldwide.

Virgin wanted to change perceptions of cruise holidays by making the most of the opportunity younger, more active customers presented.

We created a brand vision and supporting propositions that bring the design, romance and affordable luxury to cruises that younger customers wanted.

The Gamer market has changed. No longer just for young men 13-24, nowadays 70%+ of people game.

We built a new gamer segmentation to drive a broader gamer centric mindset and strategy within the business.

Desperados had an ambitious plan to become THE iconic global party brand.

Our global insights into partying are driving the growth that is transforming this local jewel into a global lifestyle brand.

Despite a long history and high awareness, Berghaus was increasingly being seen as just another outdoor brand.

The Value Engineers helped them develop a vibrant, distinctive and effective new brand positioning.