We build the brands
that drive change

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

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Case Studies

Visa

Visa

Redefining the Brand

Our vision for Visa was to make the use of payment cards more permissible: to make them the norm in everyday purchases. We created a brand repositioning strategy that redefined the brand in consumers’ minds from a monetary transaction provider to a financial management tool. It shifted the emphasis away from encouraging spend on credit towards helping people control their finances to their advantage.

 

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About us

3 Decades of Experience

About us

Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

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What We Do

Building brands to drive change

What We Do

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

Discover More
Contact Us

Interested?

Contact Us

The Value Engineers work across continents and categories from our two hubs – one in Midtown New York, and the other just outside of London (close to Heathrow Airport).

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Latest from the blog

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Brands driving positive change | New Series

Brands driving positive change | New Series

Brands are powerful. When harnessed correctly, this power can be used to drive impactful positive change: brands can be a force for good. “Sustainability” has grown and evolved in meaning over the last decade to encompass a broad range of issues affecting both people and planet. To be sustainable is to be a long-term force […]

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Post-truth and post-trust?: The Role of Purpose-led Brands in 2017 and Beyond

Post-truth and post-trust?: The Role of Purpose-led Brands in 2017 and Beyond

It’s no secret that 2016 was something of a shambles. Against an already gloomy backdrop of many much loved cultural figures leaving this world (always in our hearts, Bowie), we witnessed the development of a vehemently turbulent political landscape, characterised by emotion-based decision-making over evidence-based reason. In November, post-truth became the Oxford Dictionaries Word of […]

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24. H&M : She’s a Lady

24. H&M : She’s a Lady

This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a new post every week so keep checking back for the latest thoughts on what it means to be a force for good… On 13 October 2016, the Swedish sustainable business association NMC awarded H&M’s CEO Carl-Johnan Persson with a sustainable […]

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Defining and expressing your brand: A ‘Quite Interesting’ example

Defining and expressing your brand: A ‘Quite Interesting’ example

This post was first featured on www.marketingsociety.com. I was listening to John Lloyd on the radio the other day. Not the ex-tennis player, but the television producer and writer who is best known for his comedy television programmes such as Not the Nine O’Clock News, Spitting Image, The Hitchhiker’s Guide to the Galaxy and Blackadder. […]

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