We build the brands
that drive change

We are strategic brand consultants. We specialise in brand strategy, innovation and consumer journey.

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Case Studies

British Airways

British Airways

The Rediscovery of
'To Fly, To Serve'

Embedded within the BA Crest, shown on pilots’ caps and woven into the lining of crew jackets, ‘To fly. To serve’ was a sentiment that the team believed could have fantastic relevance and currency for a full-service airline. Defined correctly and interpreted in a contemporary way, it could provide traction against both established competitors and emergent, budget-driven, low-cost carriers.

 

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About us

3 Decades of Experience

About us

Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

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What We Do

Building brands that drive change

What We Do

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

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Interested?

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The Value Engineers work across continents and categories from our two hubs – one in Midtown New York, and the other just outside of London (close to Heathrow Airport).

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Our latest thinking

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9. The Best Thing Since Sliced Bread: The Unicorn Frappuccino

9. The Best Thing Since Sliced Bread: The Unicorn Frappuccino

A few weeks ago the internet went into meltdown over Unicorn Toast, the latest in a stream of pastel-coloured, blogger-created, Instagram-friendly foodstuffs sweeping social media. And now, just over a month later, Starbuck’s have released their headachingly vibrant Unicorn Frappuccino into the world with a limited-time-only promise, and a whirlwind of hype. The arrival of […]

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Retail Design Expo: The Role of Retail

Retail Design Expo: The Role of Retail

Exactly one week ago today saw the Retail Business Technology Expo, Retail Digital Signage Expo and the Retail Design Expo combine to bring a showcase of the latest designs, features and thinking in retail to London. There was plenty of interesting exhibits with impressive features of a retail space, proving just how much detail goes […]

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8. The Best Thing Since Sliced Bread: BrewDog

8. The Best Thing Since Sliced Bread: BrewDog

This blog forms part of our wider The Best Thing Sincle Sliced Bread blog series, where we look at some of our favourite innovations in the food & drink industry. We’ll be uploading new posts regularly so keep checking back for some inspiring food for thought… BrewDog is celebrating its 10th birthday this month and during this […]

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The Value Engineers Continues Expansion in the US

The Value Engineers Continues Expansion in the US

Huge brands, groundbreaking innovation, and bundles of energy: the West Coast is a natural next home for The Value Engineers. We are excited to announce the official opening of our new office in Santa Monica, California, to expand and strengthen our US presence, currently located in New York City. Our West Coast office brings us […]

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