NPD; Building a whole new cycling experience with Zwift
Creating a whole new category of sport takes real vision; Zwift have shown the way with their vision for indoor cycling. It also takes a lot of hard work to build an audience and that’s where we come in.
We’ve supported the development and refinement of Zwift’s consumer proposition to help the business maximize the impact of its ideas. We refined the end-to-end customer experience, from unboxing to assembly, to riding.