Latest book from brand expert and author Giles Lury tackles how brands today should approach innovation, learning from the world’s biggest and most successful brands.
Some flattering feedback from some very inspiring individuals...
“I love stories and I love this book! The collection of stories is interesting, inspirational and educational too. There's a lot to learn in this little tome and it’s a great commuter read because it’s easy to dip in and just read one or two at a time. Bravo Giles.”
Sally Bibb, author and Director of Engaging Minds.
“Everyone in marketing talks about the power of story-telling, Giles demonstrates it. His stories are informative, entertaining and so easy to read. (then if you want it) it’s a great read about breakthrough thinking and how they came to be”
Fellow of The Market Research Society and Founder of DRC