July 2, 2019
Besting the Mash
One of the many joys of 21st Century, world-is-flat consumerism is how much cross-category experimentation…
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Categories: Brands & Branding, Premium FMCG
Category: Brands & Branding
July 2, 2019
Blackberry’s demise and the perils of ignoring category disruption
This blog is part of our series introducing a new approach to build brands that…
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Categories: Brands & Branding, Premium FMCG
June 25, 2019
Category Growth Agenda: Beware, the Fortnite affect
This blog is part of our series introducing a new approach to build brands that…
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Categories: Brands & Branding, Premium FMCG
June 25, 2019
Subscriber or member?
From music, to food, to fashion, to laundry tablets, subscription services are sprouting up across…
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Categories: Tech & Content, Brands & Branding
May 30, 2019
Expert Panel on Transforming Childcare
In an effort to apply what we do to larger issues, TVE explored how to…
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Categories: Brands & Branding, Health
May 28, 2019
The World’s getting smaller – we’re eating it up fast
As we stumble and bumble around Brexit, as Nationalism and protectionism sweeps through Europe, US…
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Categories: Brands & Branding, Premium FMCG
May 28, 2019
Shades of Sunshine – The colourful cues that make our food feel good
Summer is here. No, really, it is. Stretching out before us like a huge, rich…
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Categories: Brands & Branding, Premium FMCG
May 27, 2019
Innovation that makes noise
In the context of the London Food and Drink Conference 2019, we all had our…
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Categories: Brands & Branding, Premium FMCG
May 27, 2019
The changing face of health
Consumers wanting to be healthy is hardly a new trend; at a macro level, the…
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Categories: Brands & Branding, Premium FMCG
May 27, 2019
Veganism; myth busters and reality checks
It’s funny; with all the noise about it, you’d think the entire world is going…
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Categories: Brands & Branding, Premium FMCG
May 15, 2019
I’m not ‘Appy?
“Whas-App-ening…?” (Alright, that’s enough. Ed) This week, Sainsbury announced the opening of its first store…
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Categories: Brands & Branding, Business
May 13, 2019
Ramadan marketing trends, and what to expect for 2019
The Islamic holy month of Ramadan, observed by nearly one quarter of the world’s population,…
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Categories: Brands & Branding
April 4, 2019
TVE responds to the launch of Coke Energy
With the announcement this week that Coke is looking to clip Red Bull’s wings with…
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Categories: Brands & Branding, Premium FMCG
April 2, 2019
The Top Ideas That Will Transform Childcare
The childcare challenge Talk to parents and most will say their number one priority is…
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Categories: Innovation, Brands & Branding
March 29, 2019
The hills are alive with the sound of tourism… but is this necessarily a good thing?
Film tourism is not a new phenomenon. Salzburg is said to attract 300,000 to 400,000…
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Categories: Brands & Branding, Travel & Lifestyle
March 19, 2019
Inspiring Innovation
Latest book from brand expert and author Giles Lury tackles how brands today should approach…
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Categories: Company News, Innovation, Brands & Branding
March 13, 2019
Edible packaging or no packaging?
Here are our top 5 sustainability trends to watch in 2019. How will they change…
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Categories: Brand-Led Sustainability, Brands & Branding
March 11, 2019
SXSW Newsflash: Video Games aren’t Killing our Kids
One of the most impactful points from day 1 was made by Joanne Strober of…
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Categories: Tech & Content, Brands & Branding, Health
March 11, 2019
Lurpak Softest: the first Game of Growth success story
The recent launch of Lurpak Softest, a new butter by Arla designed to be spreadable…
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Categories: Brands & Branding, Premium FMCG
March 5, 2019
Is eating out the new raving? What Pacha Group’s new London foodie pop up says about next generation evening entertainment
The London pop-up scene is about to get a sprinkling of Ibiza, as the nightclub…
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Categories: Brands & Branding, Travel & Lifestyle
March 4, 2019
McVitie’s innovates into permissible snacking
This week, our very own Giles Lury will be taking to the stage at Marketing…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
March 1, 2019
Innovating with the old: The Aussie Direct Story
Next week, our very own Giles Lury will be taking to the stage at Marketing…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
February 28, 2019
A battle for hearts and minds:
Exploring the role of function vs emotion in the world of soft drinks Within FMCG,…
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Categories: Brands & Branding, Premium FMCG
February 6, 2019
Unilever gobbles up Graze
The news of Unilever buying healthy snack brand Graze is perhaps unsurprising. Given Graze’s highly…
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Categories: Brands & Branding, Premium FMCG
February 6, 2019
Oppo & Ann Summers…giving us not so good vibrations
Back in 2015 I wrote a blog praising Oppo, the “healthy” ice cream company replacing cream…
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Categories: Brands & Branding
February 5, 2019
Chinese New Year and the Year of the Pig Brands
Today is the start of Chinese New Year, and this year more than ever before…
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Categories: Brands & Branding
January 16, 2019
The Best A Brand Can Get? TVE Debates Gillette’s recent advert
If you haven’t seen it already, Gillette’s recently released advert championing an end to toxic…
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Categories: Brands & Branding
January 7, 2019
Turning barriers into opportunities: The food brands offering resolution beating indulgence
The new year brings with it resolutions and with them, the inevitable feeling of having…
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Categories: Brands & Branding, Premium FMCG
December 18, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
December 11, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
December 5, 2018
Why the Horlicks acquisition signals new opportunities for Unilever’s overarching brand purpose.
As one of the last moves from outgoing CEO Paul Polman, Unilever’s acquisition of Horlicks…
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Categories: Brands & Branding, Premium FMCG
December 4, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
November 29, 2018
Stage Right: Enter the ultimate millennial Christmas present
A text arrives. You need to be in Bermondsey by 8. Cryptic directions lead you…
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Categories: Travel & Leisure, Brands & Branding
November 27, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
November 18, 2018
Timelessly Relevant: What Brands Can Learn From Disney
It’s Mickey’s 90th birthday. Cheers! In addition to maintaining such a timeless brand, Disney has…
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Categories: Brands & Branding
November 13, 2018
How to launch in the US: a helping hand for Hotel Chocolat
We are often asked at The Value Engineers to tackle the big challenges facing global…
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Categories: Brands & Branding, Premium FMCG
November 13, 2018
On your bike, Peloton – this is Athleisure’s territory
With Peloton, an in-home virtual spinning class, spending £50m on getting into the UK, athleisure…
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Categories: Travel & Leisure, Brands & Branding
September 12, 2018
Cold In’Fuse: The Best Thing Since Sliced Bread
This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding
August 17, 2018
Week 4: Looking Beyond Plastic Free July
Back in 2011, a handful of participants in Western Australia kicked off the first ever…
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Categories: Brands & Branding, Premium FMCG, Travel & Lifestyle
August 13, 2018
We’ve rebranded – take a look at our new identity and vision
At The Value Engineers we believe that brands can and should drive change – and…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding
August 13, 2018
Learning from July: Purposeful Branding
Does your brand have purpose? Lucinda’s blogs last month, about Pride celebrations and going plastic-free,…
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Categories: Brands & Branding, Business & Brand Strategy
July 24, 2018
Plastic Free July: The Plastic Free Customer Journey
When people want to reduce their plastic consumption, a lot more goes into the process…
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Categories: Brands & Branding
July 2, 2018
Moderation, Moderation, Moderation
Moderation was a hot topic throughout this year’s Alcohol Trends & Innovation Conference that led…
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Categories: Brands & Branding
July 2, 2018
Feeling hazy, seeing hazy…. now drinking Hazy. The Haze Craze has taken off in craft beer
Last week I attended the Alcohol Trends & Innovation Conference 2018 and one of the…
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Categories: Brands & Branding
June 12, 2018
Selectively sustainable, can FMCG brands pick and choose?
This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a…
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Categories: Brand-Led Sustainability, Brands & Branding
May 1, 2018
Chilly’s: saving the world one bottle at a time
This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a…
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Categories: Brand-Led Sustainability, Brands & Branding