Wonder Women
We’re so excited to see the launch of Wonder Women next week. Sharing inspiring stories…
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Categories: Company News, Brands & Branding, Marketing & Advertising
We’re so excited to see the launch of Wonder Women next week. Sharing inspiring stories…
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Categories: Company News, Brands & Branding, Marketing & Advertising
Over the last few weeks, I’ve written a number of short stories about brands that…
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Categories: Brands & Branding
#2020Vision #NewDecadeNewMe – with the New Year comes new hashtags as we all look to…
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Categories: Tech & Content, Brands & Branding
There are a lot of big brands in the world trying to act more like…
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Categories: Brands & Branding, Premium FMCG
Throughout these long summer days, our minds have turned (inevitably) to beer. With lots of…
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Categories: Brands & Branding, Premium FMCG
Health conscious consumers are driving the growth of the global flavoured and functional water category…
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Categories: Brands & Branding, Premium FMCG
There are few certainties in life; death, taxes and the age old struggle between agencies…
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Categories: Brands & Branding, Premium FMCG
Last Friday, the TVE Travel & Lifestyle team took a trip to the Saatchi Gallery…
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Categories: Brands & Branding, Travel & Lifestyle
Going on a great UK holiday is fast becoming a badge of honour. If you…
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Categories: Brands & Branding, Travel & Lifestyle
Like any brand consultant worth their salt, at The Value Engineers we preach the philosophy…
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Categories: Brands & Branding, Premium FMCG
In our recent study we found that 2/3 of respondents were currently signed up to…
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Categories: Tech & Content, Brands & Branding
I’m an avid subscriber. I love trying new beauty products so I have a Beautypie…
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Categories: Tech & Content, Brands & Branding
In the era of the M&S Love Sausage, perhaps we’re getting used to the idea…
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Categories: Brands & Branding, Premium FMCG
One of the many joys of 21st Century, world-is-flat consumerism is how much cross-category experimentation…
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Categories: Brands & Branding, Premium FMCG
This blog is part of our series introducing a new approach to build brands that…
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Categories: Brands & Branding, Premium FMCG
This blog is part of our series introducing a new approach to build brands that…
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Categories: Brands & Branding, Premium FMCG
From music, to food, to fashion, to laundry tablets, subscription services are sprouting up across…
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Categories: Tech & Content, Brands & Branding
In an effort to apply what we do to larger issues, TVE explored how to…
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Categories: Brands & Branding, Health
As we stumble and bumble around Brexit, as Nationalism and protectionism sweeps through Europe, US…
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Categories: Brands & Branding, Premium FMCG
Summer is here. No, really, it is. Stretching out before us like a huge, rich…
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Categories: Brands & Branding, Premium FMCG
In the context of the London Food and Drink Conference 2019, we all had our…
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Categories: Brands & Branding, Premium FMCG
Consumers wanting to be healthy is hardly a new trend; at a macro level, the…
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Categories: Brands & Branding, Premium FMCG
It’s funny; with all the noise about it, you’d think the entire world is going…
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Categories: Brands & Branding, Premium FMCG
“Whas-App-ening…?” (Alright, that’s enough. Ed) This week, Sainsbury announced the opening of its first store…
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Categories: Brands & Branding, Business
The Islamic holy month of Ramadan, observed by nearly one quarter of the world’s population,…
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Categories: Brands & Branding
With the announcement this week that Coke is looking to clip Red Bull’s wings with…
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Categories: Brands & Branding, Premium FMCG
The childcare challenge Talk to parents and most will say their number one priority is…
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Categories: Innovation, Brands & Branding
Film tourism is not a new phenomenon. Salzburg is said to attract 300,000 to 400,000…
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Categories: Brands & Branding, Travel & Lifestyle
Latest book from brand expert and author Giles Lury tackles how brands today should approach…
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Categories: Company News, Innovation, Brands & Branding
Here are our top 5 sustainability trends to watch in 2019. How will they change…
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Categories: Brand-Led Sustainability, Brands & Branding
One of the most impactful points from day 1 was made by Joanne Strober of…
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Categories: Tech & Content, Brands & Branding, Health
The recent launch of Lurpak Softest, a new butter by Arla designed to be spreadable…
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Categories: Brands & Branding, Premium FMCG
The London pop-up scene is about to get a sprinkling of Ibiza, as the nightclub…
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Categories: Brands & Branding, Travel & Lifestyle
This week, our very own Giles Lury will be taking to the stage at Marketing…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
Next week, our very own Giles Lury will be taking to the stage at Marketing…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
Exploring the role of function vs emotion in the world of soft drinks Within FMCG,…
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Categories: Brands & Branding, Premium FMCG
The news of Unilever buying healthy snack brand Graze is perhaps unsurprising. Given Graze’s highly…
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Categories: Brands & Branding, Premium FMCG
Back in 2015 I wrote a blog praising Oppo, the “healthy” ice cream company replacing cream…
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Categories: Brands & Branding
Today is the start of Chinese New Year, and this year more than ever before…
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Categories: Brands & Branding
If you haven’t seen it already, Gillette’s recently released advert championing an end to toxic…
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Categories: Brands & Branding
The new year brings with it resolutions and with them, the inevitable feeling of having…
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Categories: Brands & Branding, Premium FMCG
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
As one of the last moves from outgoing CEO Paul Polman, Unilever’s acquisition of Horlicks…
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Categories: Brands & Branding, Premium FMCG
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
A text arrives. You need to be in Bermondsey by 8. Cryptic directions lead you…
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Categories: Travel & Leisure, Brands & Branding
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
It’s Mickey’s 90th birthday. Cheers! In addition to maintaining such a timeless brand, Disney has…
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Categories: Brands & Branding
We are often asked at The Value Engineers to tackle the big challenges facing global…
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Categories: Brands & Branding, Premium FMCG
With Peloton, an in-home virtual spinning class, spending £50m on getting into the UK, athleisure…
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Categories: Travel & Leisure, Brands & Branding
This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding
Back in 2011, a handful of participants in Western Australia kicked off the first ever…
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Categories: Brands & Branding, Premium FMCG, Travel & Lifestyle
At The Value Engineers we believe that brands can and should drive change – and…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding
Does your brand have purpose? Lucinda’s blogs last month, about Pride celebrations and going plastic-free,…
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Categories: Brands & Branding, Business & Brand Strategy
When people want to reduce their plastic consumption, a lot more goes into the process…
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Categories: Brands & Branding
Moderation was a hot topic throughout this year’s Alcohol Trends & Innovation Conference that led…
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Categories: Brands & Branding
Last week I attended the Alcohol Trends & Innovation Conference 2018 and one of the…
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Categories: Brands & Branding
This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a…
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Categories: Brand-Led Sustainability, Brands & Branding
This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a…
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Categories: Brand-Led Sustainability, Brands & Branding