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Category: Brands & Branding

February 24, 2021
Wonder Women

We’re so excited to see the launch of Wonder Women next week. Sharing inspiring stories…

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Categories: Company News, Brands & Branding, Marketing & Advertising

May 18, 2020
Lessons From Past Crises: The Conclusions

Over the last few weeks, I’ve written a number of short stories about brands that…

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Categories: Brands & Branding

January 29, 2020
New year, New you, New tech: Our highlights from CES 2020

#2020Vision #NewDecadeNewMe – with the New Year comes new hashtags as we all look to…

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Categories: Tech & Content, Brands & Branding

October 31, 2019
Think Small Play Big: What would start-ups change if they worked for a big brand?

There are a lot of big brands in the world trying to act more like…

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Categories: Brands & Branding, Premium FMCG

September 3, 2019
CHEERS: four beer brands doing great things!

Throughout these long summer days, our minds have turned (inevitably) to beer. With lots of…

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Categories: Brands & Branding, Premium FMCG

August 28, 2019
The evolution of the flavoured water market

Health conscious consumers are driving the growth of the global flavoured and functional water category…

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Categories: Brands & Branding, Premium FMCG

August 20, 2019
The age old struggle between function & emotion in the snacking & beverages categories.

There are few certainties in life; death, taxes and the age old struggle between agencies…

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Categories: Brands & Branding, Premium FMCG

August 13, 2019
BA Flight of the Future: when will the aviation industry get disruptively divergent?

Last Friday, the TVE Travel & Lifestyle team took a trip to the Saatchi Gallery…

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Categories: Brands & Branding, Travel & Lifestyle

August 8, 2019
The Great Summer Staycation: how can National Trust mark its territory?

Going on a great UK holiday is fast becoming a badge of honour. If you…

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Categories: Brands & Branding, Travel & Lifestyle

July 31, 2019
Walk through the world with your eyes open: what’s new in the snacking aisle

Like any brand consultant worth their salt, at The Value Engineers we preach the philosophy…

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Categories: Brands & Branding, Premium FMCG

July 31, 2019
The Subscription Hunger Games; who wins, who loses?

In our recent study we found that 2/3 of respondents were currently signed up to…

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Categories: Tech & Content, Brands & Branding

July 31, 2019
Stitch Fix: A Subscription or a Prescription?

I’m an avid subscriber. I love trying new beauty products so I have a Beautypie…

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Categories: Tech & Content, Brands & Branding

July 24, 2019
We went to the Clean Vic, Sainsbury’s 100% low & no alcohol pub, here’s what we thought…

In the era of the M&S Love Sausage, perhaps we’re getting used to the idea…

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Categories: Brands & Branding, Premium FMCG

July 2, 2019
Besting the Mash

One of the many joys of 21st Century, world-is-flat consumerism is how much cross-category experimentation…

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Categories: Brands & Branding, Premium FMCG

July 2, 2019
Blackberry’s demise and the perils of ignoring category disruption

This blog is part of our series introducing a new approach to build brands that…

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Categories: Brands & Branding, Premium FMCG

June 25, 2019
Category Growth Agenda: Beware, the Fortnite affect

This blog is part of our series introducing a new approach to build brands that…

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Categories: Brands & Branding, Premium FMCG

June 25, 2019
Subscriber or member?

From music, to food, to fashion, to laundry tablets, subscription services are sprouting up across…

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Categories: Tech & Content, Brands & Branding

May 30, 2019
Expert Panel on Transforming Childcare

In an effort to apply what we do to larger issues, TVE explored how to…

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Categories: Brands & Branding, Health

May 28, 2019
The World’s getting smaller – we’re eating it up fast

As we stumble and bumble around Brexit, as Nationalism and protectionism sweeps through Europe, US…

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Categories: Brands & Branding, Premium FMCG

May 28, 2019
Shades of Sunshine – The colourful cues that make our food feel good

Summer is here. No, really, it is. Stretching out before us like a huge, rich…

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Categories: Brands & Branding, Premium FMCG

May 27, 2019
Innovation that makes noise

In the context of the London Food and Drink Conference 2019, we all had our…

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Categories: Brands & Branding, Premium FMCG

May 27, 2019
The changing face of health

Consumers wanting to be healthy is hardly a new trend; at a macro level, the…

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Categories: Brands & Branding, Premium FMCG

May 27, 2019
Veganism; myth busters and reality checks

It’s funny; with all the noise about it, you’d think the entire world is going…

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Categories: Brands & Branding, Premium FMCG

May 15, 2019
I’m not ‘Appy?

“Whas-App-ening…?” (Alright, that’s enough. Ed) This week, Sainsbury announced the opening of its first store…

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Categories: Brands & Branding, Business

May 13, 2019
Ramadan marketing trends, and what to expect for 2019

The Islamic holy month of Ramadan, observed by nearly one quarter of the world’s population,…

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Categories: Brands & Branding

April 4, 2019
TVE responds to the launch of Coke Energy

With the announcement this week that Coke is looking to clip Red Bull’s wings with…

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Categories: Brands & Branding, Premium FMCG

April 2, 2019
The Top Ideas That Will Transform Childcare

The childcare challenge Talk to parents and most will say their number one priority is…

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Categories: Innovation, Brands & Branding

March 29, 2019
The hills are alive with the sound of tourism… but is this necessarily a good thing?

Film tourism is not a new phenomenon. Salzburg is said to attract 300,000 to 400,000…

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Categories: Brands & Branding, Travel & Lifestyle

March 19, 2019
Inspiring Innovation

Latest book from brand expert and author Giles Lury tackles how brands today should approach…

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Categories: Company News, Innovation, Brands & Branding

March 13, 2019
Edible packaging or no packaging?

Here are our top 5 sustainability trends to watch in 2019. How will they change…

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Categories: Brand-Led Sustainability, Brands & Branding

March 11, 2019
SXSW Newsflash: Video Games aren’t Killing our Kids

One of the most impactful points from day 1 was made by Joanne Strober of…

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Categories: Tech & Content, Brands & Branding, Health

March 11, 2019
Lurpak Softest: the first Game of Growth success story

The recent launch of Lurpak Softest, a new butter by Arla designed to be spreadable…

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Categories: Brands & Branding, Premium FMCG

March 5, 2019
Is eating out the new raving? What Pacha Group’s new London foodie pop up says about next generation evening entertainment

The London pop-up scene is about to get a sprinkling of Ibiza, as the nightclub…

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Categories: Brands & Branding, Travel & Lifestyle

March 4, 2019
McVitie’s innovates into permissible snacking

This week, our very own Giles Lury will be taking to the stage at Marketing…

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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG

March 1, 2019
Innovating with the old: The Aussie Direct Story

Next week, our very own Giles Lury will be taking to the stage at Marketing…

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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG

February 28, 2019
A battle for hearts and minds:

Exploring the role of function vs emotion in the world of soft drinks Within FMCG,…

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Categories: Brands & Branding, Premium FMCG

February 6, 2019
Unilever gobbles up Graze

The news of Unilever buying healthy snack brand Graze is perhaps unsurprising. Given Graze’s highly…

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Categories: Brands & Branding, Premium FMCG

February 6, 2019
Oppo & Ann Summers…giving us not so good vibrations

Back in 2015 I wrote a blog praising Oppo, the “healthy” ice cream company replacing cream…

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Categories: Brands & Branding

February 5, 2019
Chinese New Year and the Year of the Pig Brands

Today is the start of Chinese New Year, and this year more than ever before…

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Categories: Brands & Branding

January 16, 2019
The Best A Brand Can Get? TVE Debates Gillette’s recent advert

If you haven’t seen it already, Gillette’s recently released advert championing an end to toxic…

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Categories: Brands & Branding

January 7, 2019
Turning barriers into opportunities: The food brands offering resolution beating indulgence

The new year brings with it resolutions and with them, the inevitable feeling of having…

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Categories: Brands & Branding, Premium FMCG

December 18, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack

It is no secret – and no surprise – that the Scotch Whisky industry is…

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Categories: Brands & Branding, Premium FMCG

December 11, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack

It is no secret – and no surprise – that the Scotch Whisky industry is…

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Categories: Brands & Branding, Premium FMCG

December 5, 2018
Why the Horlicks acquisition signals new opportunities for Unilever’s overarching brand purpose.

As one of the last moves from outgoing CEO Paul Polman, Unilever’s acquisition of Horlicks…

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Categories: Brands & Branding, Premium FMCG

December 4, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack

It is no secret – and no surprise – that the Scotch Whisky industry is…

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Categories: Brands & Branding, Premium FMCG

November 29, 2018
Stage Right: Enter the ultimate millennial Christmas present

A text arrives. You need to be in Bermondsey by 8. Cryptic directions lead you…

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Categories: Travel & Leisure, Brands & Branding

November 27, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack

It is no secret – and no surprise – that the Scotch Whisky industry is…

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Categories: Brands & Branding, Premium FMCG

November 18, 2018
Timelessly Relevant: What Brands Can Learn From Disney

It’s Mickey’s 90th birthday. Cheers! In addition to maintaining such a timeless brand, Disney has…

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Categories: Brands & Branding

November 13, 2018
How to launch in the US: a helping hand for Hotel Chocolat

We are often asked at The Value Engineers to tackle the big challenges facing global…

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Categories: Brands & Branding, Premium FMCG

November 13, 2018
On your bike, Peloton – this is Athleisure’s territory

With Peloton, an in-home virtual spinning class, spending £50m on getting into the UK, athleisure…

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Categories: Travel & Leisure, Brands & Branding

September 12, 2018
Cold In’Fuse: The Best Thing Since Sliced Bread

This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…

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Categories: The Best Thing Since Sliced Bread, Brands & Branding

August 17, 2018
Week 4: Looking Beyond Plastic Free July

Back in 2011, a handful of participants in Western Australia kicked off the first ever…

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Categories: Brands & Branding, Premium FMCG, Travel & Lifestyle

August 13, 2018
We’ve rebranded – take a look at our new identity and vision

At The Value Engineers we believe that brands can and should drive change – and…

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Categories: The Best Thing Since Sliced Bread, Brands & Branding

August 13, 2018
Learning from July: Purposeful Branding

Does your brand have purpose? Lucinda’s blogs last month, about Pride celebrations and going plastic-free,…

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Categories: Brands & Branding, Business & Brand Strategy

July 24, 2018
Plastic Free July: The Plastic Free Customer Journey

When people want to reduce their plastic consumption, a lot more goes into the process…

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Categories: Brands & Branding

July 2, 2018
Moderation, Moderation, Moderation

Moderation was a hot topic throughout this year’s Alcohol Trends & Innovation Conference that led…

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Categories: Brands & Branding

July 2, 2018
Feeling hazy, seeing hazy…. now drinking Hazy. The Haze Craze has taken off in craft beer

Last week I attended the Alcohol Trends & Innovation Conference 2018 and one of the…

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Categories: Brands & Branding

June 12, 2018
Selectively sustainable, can FMCG brands pick and choose?

This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a…

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Categories: Brand-Led Sustainability, Brands & Branding

May 1, 2018
Chilly’s: saving the world one bottle at a time

This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a…

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Categories: Brand-Led Sustainability, Brands & Branding

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