So it seems as if the travel landscape is changing as young, dynamic players continue to shape and reshape it in 2019. Long, exotic holidays to far flung corners of the earth aren’t even pipe dreams for millennials. On the contrary, they want short, sharp bursts of holiday in places close to home. This coincides with some wider travel trends we’ve observed, such as the fact millennials are traveling more than any other generation and that intermittent, experience-based trips are taking precedence over lengthy, international holidays.
As more millennials say goodbye to the beach cabana in the Caribbean and hello to the underground bunker or treehouse cabin in the New Forest, brands have a role to play in fulfilling this desire for unique, experience-based holidays and making them more readily available to consumers.
How is your brand championing the staycation and helping consumers escape their everyday life?