How great to see Kellogg’s leverage their Crunchy Nut brand in a new way; out of the cereal bowl, into the snacking aisle! Their glorious oat granola bites are now available next to the nuts, crisps and fruit snacks, helping the brand stretch into a new occasion (and I suspect capitalising on the trend of snacking on cereal throughout the day!). It’s great to see a brand like Kellogg’s being bold and thinking about what makes its Crunchy Nut brand successful; it just tastes great.
The Swiss have a long heritage in chocolate, so its refreshing to see a Swiss brand enter the market with a new confectionery proposition. Inspired by the philosophy of ‘slow living’ born out of living in Switzerland, a group of pâtissiers and bakers decided to make a range of delicious baked treats that are all plant-based, natural and wholesome. Their chocolate bars are fab; vegan, organic and naturally high in fibre. The story-telling of their Swiss heritage is an interesting new take on the never-ending vegan snacking trend. Let’s see whether the brand has legs in the long term!
A start-up close to my heart, popcorn brand PROPERCORN have recently branched out into PROPER Chips. Made from lentils, these chips have a “seriously satisfying crunch” and flavours like sriracha and sour cream & chive that pack a punch. Now, they certainly taste good but I have to ask; why chips made from lentils, not corn? It seems the brand prioritised getting the texture and flavour right over hero-ing the core ingredient found in their popcorn. It remains to be seen whether this innovation successfully disrupt the crispy category in a way the brand so successfully did with popcorn, but I hope they do!