A specialization in Brand and Marketing more often translates into a knack for the visual; the tangible; the signifier.
Starting my career in the world of PR, I adored the creativity, excitement and ‘real life’ imprint of my work on the world. From book launches to social strategies, press offices to partnerships; drinking butter-blended coffees with celebrities in a Mayfair hotel was just another day at the office.
While I loved the experience of bringing brand strategies to life in their most tangible sense, I became curious to better understand the strategies themselves; to unpack the ways of the world around me and the consumers, shoppers, human beings driving change within it.
Seeking exploration, a streak of creativity and answers, I embarked on my next move into the world of strategic brand consulting.
Over the years, I’ve had the opportunity to work with some of the world’s largest consumer brands on some of their most pressing strategic challenges. From exploring the future of fast food experiences to pioneering naturality in pharmaceuticals, no two days have been the same.
While no longer on the front line of creation and executional delivery, my mind is creatively stretched every day as I find myself in that intersectional sweet spot between strategy and reality.
My journey continues here at TVE, working alongside a fantastically talented team, digging deeper than I’ve ever dug before into what makes people tick- and placing this at the heart of every strategy we produce.
It’s a very exciting time to be joining the business and I can’t wait to see what the next few months have in store for me and TVE.