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March 9, 2020 / Premium FMCG

Put the kettle on – TVE’s take on a Black Tea revival

As a non-tea drinker but a former History student, I was surprised…

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Caroline Camm March 9, 2020
March 5, 2020 / Premium FMCG

How beauty brands are navigating complexity around modern femininity

The struggle to find meaning in the diversity of womanhood In an…

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The Value Engineers March 5, 2020
October 31, 2019 / Branding, Premium FMCG

Think Small Play Big: What would start-ups change if they worked for a big brand?

We spoke to start-up marketers about what they would change about the…

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The Value Engineers October 31, 2019
October 10, 2019 / Business, Premium FMCG

Think Small Play Big: Balancing Research with Risk

Most big brands today use insight as a cornerstone of their marketing…

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The Value Engineers October 10, 2019
October 3, 2019 / Premium FMCG

Hey Alexa, who’s on Table 7? Key learnings from The Restaurant Show 2019

A morning immersing myself in the latest trends in restaurants and casual…

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The Value Engineers October 3, 2019
September 25, 2019 / Premium FMCG

Thinking Small, Playing Big: Understanding Start-up Culture

Everyone’s heard the phrase “Culture Eats Strategy for Breakfast”, said by Peter…

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The Value Engineers September 25, 2019
September 16, 2019 / Home Featured Blog, Premium FMCG

What can big brands do to stay on top

Big FMCG brands should be learning from start-ups and thinking small within…

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The Value Engineers September 16, 2019
September 3, 2019 / Branding, Premium FMCG

CHEERS: four beer brands doing great things!

Throughout these long summer days, our minds have turned (inevitably) to beer.…

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The Value Engineers September 3, 2019
August 28, 2019 / Branding, Premium FMCG

The evolution of the flavoured water market

What next for the category as it continues to mature? Health conscious…

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The Value Engineers August 28, 2019
August 20, 2019 / Branding, Premium FMCG

The age old struggle between function & emotion in the snacking & beverages categories.

What role can emotion in an increasingly functional category? There are few…

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The Value Engineers August 20, 2019

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