What role can emotion in an increasingly functional category? There are few…
Read More
4 Hot Spots from London Craft Beer Festival 2019
Last weekend I had the joy of indulging my love of beer…
Read More
Walk through the world with your eyes open: what’s new in the snacking aisle
Like any brand consultant worth their salt, at The Value Engineers we…
Read More
We went to the Clean Vic, Sainsbury’s 100% low & no alcohol pub, here’s what we thought…
A great way to spend an hour, but what does the Clean… Read More
Our Top 5 Sustainability Ideas
What can FMCG brands learn from our current favourite sustainable business practices?…
Read More
Besting the Mash
One of the many joys of 21st Century, world-is-flat consumerism is how…
Read More
Blackberry’s demise and the perils of ignoring category disruption
How having a rigorous understanding of your category can enable you to…
Read More
Category Growth Agenda: Beware, the Fortnite affect
The value of thinking beyond straight-line growth projections This blog is part…
Read More
Category Growth Agenda: don’t be scared of competitors, embrace them!
Why taking the category view means you can embrace competition This blog…
Read More
Category Growth Agenda: helping brands navigate an uncertain future
What will your category look like in 5 years time? Will you…
Read More