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August 20, 2019 / Branding, Premium FMCG

The age old struggle between function & emotion in the snacking & beverages categories.

What role can emotion in an increasingly functional category? There are few…

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The Value Engineers August 20, 2019
August 16, 2019 / Premium FMCG

4 Hot Spots from London Craft Beer Festival 2019

Last weekend I had the joy of indulging my love of beer…

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The Value Engineers August 16, 2019
July 31, 2019 / Branding, Premium FMCG

Walk through the world with your eyes open: what’s new in the snacking aisle

Like any brand consultant worth their salt, at The Value Engineers we…

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The Value Engineers July 31, 2019
July 24, 2019 / Branding, Premium FMCG

We went to the Clean Vic, Sainsbury’s 100% low & no alcohol pub, here’s what we thought…

A great way to spend an hour, but what does the Clean… Read More
Susannah Cohen July 24, 2019
July 18, 2019 / Brand-Led Sustainability, Premium FMCG

Our Top 5 Sustainability Ideas

What can FMCG brands learn from our current favourite sustainable business practices?…

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The Value Engineers July 18, 2019
July 2, 2019 / Branding, Premium FMCG

Besting the Mash

One of the many joys of 21st Century, world-is-flat consumerism is how…

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The Value Engineers July 2, 2019
July 2, 2019 / Branding, Home Featured Blog, Premium FMCG

Blackberry’s demise and the perils of ignoring category disruption

How having a rigorous understanding of your category can enable you to…

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The Value Engineers July 2, 2019
June 25, 2019 / Branding, Premium FMCG

Category Growth Agenda: Beware, the Fortnite affect

The value of thinking beyond straight-line growth projections This blog is part…

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Giles Lury June 25, 2019
June 17, 2019 / Home Featured Blog, Premium FMCG

Category Growth Agenda: don’t be scared of competitors, embrace them!

Why taking the category view means you can embrace competition This blog…

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The Value Engineers June 17, 2019
June 11, 2019 / Premium FMCG

Category Growth Agenda: helping brands navigate an uncertain future

What will your category look like in 5 years time? Will you…

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The Value Engineers June 11, 2019

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