“Superfast, Lead at Speed. How pace can drive performance” by Sophie Devonshire and reviewed by…
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Categories: Tech & Content, Innovation, Business & Brand Strategy, Marketing & Advertising, Business, Premium FMCG
With so many of us now shopping online, buying in bulk and staying at home,…
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Categories: Premium FMCG
Is there really such a thing as ‘FMCG’ anymore? We believe that those FMCG brands…
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Categories: Premium FMCG
Our world is changing in ways we have yet fully to realise, from how governments…
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Categories: Premium FMCG
Our world is changing in ways we have yet fully to realise, from how governments…
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Categories: Premium FMCG
Is there really such a thing as ‘FMCG’ anymore? We believe that those FMCG brands…
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Categories: Premium FMCG
Is there really such a thing as ‘FMCG’ anymore? We believe that those FMCG brands…
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Categories: Premium FMCG
Is there really such a thing as ‘FMCG’ anymore? We believe that those FMCG brands…
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Categories: Premium FMCG
As a non-tea drinker but a former History student, I was surprised to read that…
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Categories: Premium FMCG
In an increasingly complex world, navigating a fragmenting consumer landscape means that for brands to…
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Categories: Premium FMCG
There are a lot of big brands in the world trying to act more like…
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Categories: Brands & Branding, Premium FMCG
Most big brands today use insight as a cornerstone of their marketing planning. Whether through…
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Categories: Business, Premium FMCG
A morning immersing myself in the latest trends in restaurants and casual dining? Doesn’t sound…
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Categories: Premium FMCG
Everyone’s heard the phrase “Culture Eats Strategy for Breakfast”, said by Peter Drucker. Since these…
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Categories: Premium FMCG
Big FMCG brands should be learning from start-ups and thinking small within their own company.…
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Throughout these long summer days, our minds have turned (inevitably) to beer. With lots of…
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Categories: Brands & Branding, Premium FMCG
Health conscious consumers are driving the growth of the global flavoured and functional water category…
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Categories: Brands & Branding, Premium FMCG
There are few certainties in life; death, taxes and the age old struggle between agencies…
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Categories: Brands & Branding, Premium FMCG
Last weekend I had the joy of indulging my love of beer at London Craft…
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Like any brand consultant worth their salt, at The Value Engineers we preach the philosophy…
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Categories: Brands & Branding, Premium FMCG
In the era of the M&S Love Sausage, perhaps we’re getting used to the idea…
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Categories: Brands & Branding, Premium FMCG
What can FMCG brands learn from our current favourite sustainable business practices? ‘Sustainability’ is a…
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Categories: Brand-Led Sustainability, Premium FMCG
One of the many joys of 21st Century, world-is-flat consumerism is how much cross-category experimentation…
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Categories: Brands & Branding, Premium FMCG
This blog is part of our series introducing a new approach to build brands that…
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Categories: Brands & Branding, Premium FMCG
This blog is part of our series introducing a new approach to build brands that…
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Categories: Brands & Branding, Premium FMCG
This blog is part of our series introducing a new approach to build brands that…
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Categories: Business & Brand Strategy, Premium FMCG
What will your category look like in 5 years time? Will you recognize how your…
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Categories: Business & Brand Strategy, Premium FMCG
As we stumble and bumble around Brexit, as Nationalism and protectionism sweeps through Europe, US…
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Categories: Brands & Branding, Premium FMCG
Summer is here. No, really, it is. Stretching out before us like a huge, rich…
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Categories: Brands & Branding, Premium FMCG
In the context of the London Food and Drink Conference 2019, we all had our…
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Categories: Brands & Branding, Premium FMCG
Consumers wanting to be healthy is hardly a new trend; at a macro level, the…
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Categories: Brands & Branding, Premium FMCG
It’s funny; with all the noise about it, you’d think the entire world is going…
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Categories: Brands & Branding, Premium FMCG
There will come a time when buying into brands or products that are unsustainable will…
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Categories: Premium FMCG, Sustainability
Happy Earth Day from The Value Engineers on Vimeo.
Categories: Premium FMCG, Sustainability
Sustainability used to have a perception problem. Concerns about the environment used to be what…
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Categories: Premium FMCG, Sustainability
Sustainability can be doubly cool because Sustainability can deliver a mighty win-win Brands with a…
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Categories: Premium FMCG, Sustainability
In a scene from the popular US show The Good Place, it is revealed that…
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With the announcement this week that Coke is looking to clip Red Bull’s wings with…
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Categories: Brands & Branding, Premium FMCG
The wine industry is still on the up but data from the US shows it…
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Categories: Tech & Content, Premium FMCG
The recent launch of Lurpak Softest, a new butter by Arla designed to be spreadable…
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Categories: Brands & Branding, Premium FMCG
This week, our very own Giles Lury will be taking to the stage at Marketing…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
Next week, our very own Giles Lury will be taking to the stage at Marketing…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
Exploring the role of function vs emotion in the world of soft drinks Within FMCG,…
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Categories: Brands & Branding, Premium FMCG
When it comes to pack design, the same fundamentals have applied for decades; make packaging…
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Categories: Premium FMCG
In recent years, the direct to consumer market for FMCG products has grown dramatically. Powered…
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Categories: Premium FMCG
The news of Unilever buying healthy snack brand Graze is perhaps unsurprising. Given Graze’s highly…
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Categories: Brands & Branding, Premium FMCG
Veganuary: the annual tradition of shunning all meat, fish, dairy and other animal products. The…
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Categories: Premium FMCG
One of the top new year’s resolutions is to finally get those finances under control.…
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Categories: Premium FMCG
For decades one of the most common new year’s resolutions has been to live a…
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Categories: Premium FMCG
Like all fads, Veganuary spread really quickly, and received a great deal of fanfare, with…
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Categories: Premium FMCG
The new year brings with it resolutions and with them, the inevitable feeling of having…
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Categories: Brands & Branding, Premium FMCG
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
For decades, brands have fought to communicate a strong proposition where it has mattered most;…
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Categories: Premium FMCG
As one of the last moves from outgoing CEO Paul Polman, Unilever’s acquisition of Horlicks…
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Categories: Brands & Branding, Premium FMCG
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
I recently went to a Food + Tech Meetup to learn more about the potential…
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Categories: Premium FMCG
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
For decades, brands have fought to communicate a strong proposition where it has mattered most;…
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Categories: Premium FMCG
Consumer’s palettes are expanding quicker than ever in the UK. Here’s a roundup of interesting…
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Categories: Premium FMCG
We are often asked at The Value Engineers to tackle the big challenges facing global…
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Categories: Brands & Branding, Premium FMCG
This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…
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Categories: The Best Thing Since Sliced Bread, Premium FMCG
The meal replacement drinks market has grown rapidly over the past year and is expected…
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Categories: Premium FMCG
Innovation in FMCG today more than ever causes brands to cross traditional category dividing lines.…
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Categories: Premium FMCG
Prevailing health concerns, the sugar tax and increasing media criticisms has placed huge pressure on…
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Categories: Premium FMCG
As Go Sober for October gets underway and the Christmas party season lies ahead, it…
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Categories: Premium FMCG
Hot on the heels of a £3.9bn buyout of Costa Coffee last month, word is…
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Categories: Premium FMCG
Whilst it may seem counter intuitive to pair additional health benefits with alcohol, two brands…
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Categories: Premium FMCG
This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…
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Categories: The Best Thing Since Sliced Bread, Premium FMCG
I know you’ve heard it 1000 times, but it has been quite a hot summer.…
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Categories: Premium FMCG
Back in 2011, a handful of participants in Western Australia kicked off the first ever…
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Categories: Brands & Branding, Premium FMCG, Travel & Lifestyle