July 18, 2019
Our Top 5 Sustainability Ideas
What can FMCG brands learn from our current favourite sustainable business practices? ‘Sustainability’ is a…
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Categories: Brand-Led Sustainability, Premium FMCG
Category: Premium FMCG
July 2, 2019
Besting the Mash
One of the many joys of 21st Century, world-is-flat consumerism is how much cross-category experimentation…
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Categories: Brands & Branding, Premium FMCG
July 2, 2019
Blackberry’s demise and the perils of ignoring category disruption
This blog is part of our series introducing a new approach to build brands that…
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Categories: Brands & Branding, Premium FMCG
June 25, 2019
Category Growth Agenda: Beware, the Fortnite affect
This blog is part of our series introducing a new approach to build brands that…
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Categories: Brands & Branding, Premium FMCG
June 17, 2019
Category Growth Agenda: Don’t be scared of competitors, embrace them!
This blog is part of our series introducing a new approach to build brands that…
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Categories: Business & Brand Strategy, Premium FMCG
June 11, 2019
Category Growth Agenda: helping brands navigate an uncertain future
What will your category look like in 5 years time? Will you recognize how your…
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Categories: Business & Brand Strategy, Premium FMCG
May 28, 2019
The World’s getting smaller – we’re eating it up fast
As we stumble and bumble around Brexit, as Nationalism and protectionism sweeps through Europe, US…
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Categories: Brands & Branding, Premium FMCG
May 28, 2019
Shades of Sunshine – The colourful cues that make our food feel good
Summer is here. No, really, it is. Stretching out before us like a huge, rich…
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Categories: Brands & Branding, Premium FMCG
May 27, 2019
Innovation that makes noise
In the context of the London Food and Drink Conference 2019, we all had our…
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Categories: Brands & Branding, Premium FMCG
May 27, 2019
The changing face of health
Consumers wanting to be healthy is hardly a new trend; at a macro level, the…
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Categories: Brands & Branding, Premium FMCG
May 27, 2019
Veganism; myth busters and reality checks
It’s funny; with all the noise about it, you’d think the entire world is going…
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Categories: Brands & Branding, Premium FMCG
April 18, 2019
Sustainability doesn’t have to be a compromise
There will come a time when buying into brands or products that are unsustainable will…
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Categories: Premium FMCG, Sustainability
April 18, 2019
Happy Earth Day
Happy Earth Day from The Value Engineers on Vimeo.
Categories: Premium FMCG, Sustainability
April 17, 2019
Helping with the challenges of sustainability; make it cool
Sustainability used to have a perception problem. Concerns about the environment used to be what…
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Categories: Premium FMCG, Sustainability
April 16, 2019
Helping with the challenges of sustainability; make my little gestures count
Sustainability can be doubly cool because Sustainability can deliver a mighty win-win Brands with a…
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Categories: Premium FMCG, Sustainability
April 11, 2019
Why it’s hard to be a good person
In a scene from the popular US show The Good Place, it is revealed that…
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Categories: Premium FMCG
April 4, 2019
TVE responds to the launch of Coke Energy
With the announcement this week that Coke is looking to clip Red Bull’s wings with…
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Categories: Brands & Branding, Premium FMCG
March 14, 2019
SXSW Newsflash: Why tech will save the wine industry
The wine industry is still on the up but data from the US shows it…
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Categories: Tech & Content, Premium FMCG
March 11, 2019
Lurpak Softest: the first Game of Growth success story
The recent launch of Lurpak Softest, a new butter by Arla designed to be spreadable…
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Categories: Brands & Branding, Premium FMCG
March 4, 2019
McVitie’s innovates into permissible snacking
This week, our very own Giles Lury will be taking to the stage at Marketing…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
March 1, 2019
Innovating with the old: The Aussie Direct Story
Next week, our very own Giles Lury will be taking to the stage at Marketing…
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Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
February 28, 2019
A battle for hearts and minds:
Exploring the role of function vs emotion in the world of soft drinks Within FMCG,…
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Categories: Brands & Branding, Premium FMCG
February 20, 2019
Looking S’well: How a water bottle maker is showing FMCG brands how to look on a shelf.
When it comes to pack design, the same fundamentals have applied for decades; make packaging…
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Categories: Premium FMCG
February 11, 2019
Direct Relationships: The power of going direct to consumer in FMCG
In recent years, the direct to consumer market for FMCG products has grown dramatically. Powered…
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Categories: Premium FMCG
February 6, 2019
Unilever gobbles up Graze
The news of Unilever buying healthy snack brand Graze is perhaps unsurprising. Given Graze’s highly…
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Categories: Brands & Branding, Premium FMCG
February 1, 2019
The meat eater did Veganuary: how’d it go?
Veganuary: the annual tradition of shunning all meat, fish, dairy and other animal products. The…
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Categories: Premium FMCG
January 28, 2019
Pay as you drink: The rise of subscriptions in FMCG
One of the top new year’s resolutions is to finally get those finances under control.…
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Categories: Premium FMCG
January 21, 2019
Health in the Hands of Consumers: The impact greater health knowledge has on consumer choice
For decades one of the most common new year’s resolutions has been to live a…
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Categories: Premium FMCG
January 15, 2019
Veganuary is a fad, but flexitarianism will stick around for years to come
Like all fads, Veganuary spread really quickly, and received a great deal of fanfare, with…
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Categories: Premium FMCG
January 7, 2019
Turning barriers into opportunities: The food brands offering resolution beating indulgence
The new year brings with it resolutions and with them, the inevitable feeling of having…
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Categories: Brands & Branding, Premium FMCG
December 18, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
December 11, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
December 6, 2018
The fight for the new shelf: ecommerce offers new opportunities
For decades, brands have fought to communicate a strong proposition where it has mattered most;…
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Categories: Premium FMCG
December 5, 2018
Why the Horlicks acquisition signals new opportunities for Unilever’s overarching brand purpose.
As one of the last moves from outgoing CEO Paul Polman, Unilever’s acquisition of Horlicks…
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Categories: Brands & Branding, Premium FMCG
December 4, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
November 29, 2018
Is blockchain the future of food?
I recently went to a Food + Tech Meetup to learn more about the potential…
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Categories: Premium FMCG
November 27, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
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Categories: Brands & Branding, Premium FMCG
November 26, 2018
The fight for the new shelf: eCommerce offers new opportunities
For decades, brands have fought to communicate a strong proposition where it has mattered most;…
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Categories: Premium FMCG
November 20, 2018
Flavourful Futures: The brands satisfying the UK’s desires for innovative flavours
Consumer’s palettes are expanding quicker than ever in the UK. Here’s a roundup of interesting…
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Categories: Premium FMCG
November 13, 2018
How to launch in the US: a helping hand for Hotel Chocolat
We are often asked at The Value Engineers to tackle the big challenges facing global…
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Categories: Brands & Branding, Premium FMCG
November 12, 2018
Anyone for a T&T?: The Best Thing Since Sliced Bread
This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…
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Categories: The Best Thing Since Sliced Bread, Premium FMCG
November 5, 2018
What Huel V Soylent can teach brands about competition.
The meal replacement drinks market has grown rapidly over the past year and is expected…
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Categories: Premium FMCG
October 23, 2018
Blurred Boundaries: Innovation in Today’s snacking market
Innovation in FMCG today more than ever causes brands to cross traditional category dividing lines.…
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Categories: Premium FMCG
October 5, 2018
Coca-Cola: No longer the sugar daddy?
Prevailing health concerns, the sugar tax and increasing media criticisms has placed huge pressure on…
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Categories: Premium FMCG
October 4, 2018
I’ll drink to that
As Go Sober for October gets underway and the Christmas party season lies ahead, it…
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Categories: Premium FMCG
September 21, 2018
Why Coca-Cola is right to consider Cannabis
Hot on the heels of a £3.9bn buyout of Costa Coffee last month, word is…
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Categories: Premium FMCG
September 20, 2018
Does alcohol have a right to play in health?
Whilst it may seem counter intuitive to pair additional health benefits with alcohol, two brands…
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Categories: Premium FMCG
September 20, 2018
CLR CFF: The Best Thing Since Sliced Bread
This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…
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Categories: The Best Thing Since Sliced Bread, Premium FMCG
August 20, 2018
Beat The Heat: The four brands winning the summer heatwave
I know you’ve heard it 1000 times, but it has been quite a hot summer.…
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Categories: Premium FMCG
August 17, 2018
Week 4: Looking Beyond Plastic Free July
Back in 2011, a handful of participants in Western Australia kicked off the first ever…
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Categories: Brands & Branding, Premium FMCG, Travel & Lifestyle