April 7, 2020
Shelves in the time of a health revolution
Is there really such a thing as ‘FMCG’ anymore? We believe that those FMCG brands…
READ ON
Categories: Premium FMCG
Category: Premium FMCG
March 31, 2020
Don’t panic, just pivot
Is there really such a thing as ‘FMCG’ anymore? We believe that those FMCG brands…
READ ON
Categories: Premium FMCG
March 19, 2020
More than just luck…
Is there really such a thing as ‘FMCG’ anymore? We believe that those FMCG brands…
READ ON
Categories: Premium FMCG
March 9, 2020
Put the kettle on – TVE’s take on a Black Tea revival
As a non-tea drinker but a former History student, I was surprised to read that…
READ ON
Categories: Premium FMCG
March 5, 2020
How beauty brands are navigating complexity around modern femininity
In an increasingly complex world, navigating a fragmenting consumer landscape means that for brands to…
READ ON
Categories: Premium FMCG
October 31, 2019
Think Small Play Big: What would start-ups change if they worked for a big brand?
There are a lot of big brands in the world trying to act more like…
READ ON
Categories: Brands & Branding, Premium FMCG
October 10, 2019
Think Small Play Big: Balancing Research with Risk
Most big brands today use insight as a cornerstone of their marketing planning. Whether through…
READ ON
Categories: Business, Premium FMCG
October 3, 2019
Hey Alexa, who’s on Table 7? Key learnings from The Restaurant Show 2019
A morning immersing myself in the latest trends in restaurants and casual dining? Doesn’t sound…
READ ON
Categories: Premium FMCG
September 25, 2019
Thinking Small, Playing Big: Understanding Start-up Culture
Everyone’s heard the phrase “Culture Eats Strategy for Breakfast”, said by Peter Drucker. Since these…
READ ON
Categories: Premium FMCG
September 16, 2019
What can big brands do to stay on top
Big FMCG brands should be learning from start-ups and thinking small within their own company.…
READ ON
Categories: Premium FMCG
September 3, 2019
CHEERS: four beer brands doing great things!
Throughout these long summer days, our minds have turned (inevitably) to beer. With lots of…
READ ON
Categories: Brands & Branding, Premium FMCG
August 28, 2019
The evolution of the flavoured water market
Health conscious consumers are driving the growth of the global flavoured and functional water category…
READ ON
Categories: Brands & Branding, Premium FMCG
August 20, 2019
The age old struggle between function & emotion in the snacking & beverages categories.
There are few certainties in life; death, taxes and the age old struggle between agencies…
READ ON
Categories: Brands & Branding, Premium FMCG
August 16, 2019
4 Hot Spots from London Craft Beer Festival 2019
Last weekend I had the joy of indulging my love of beer at London Craft…
READ ON
Categories: Premium FMCG
July 31, 2019
Walk through the world with your eyes open: what’s new in the snacking aisle
Like any brand consultant worth their salt, at The Value Engineers we preach the philosophy…
READ ON
Categories: Brands & Branding, Premium FMCG
July 24, 2019
We went to the Clean Vic, Sainsbury’s 100% low & no alcohol pub, here’s what we thought…
In the era of the M&S Love Sausage, perhaps we’re getting used to the idea…
READ ON
Categories: Brands & Branding, Premium FMCG
July 18, 2019
Our Top 5 Sustainability Ideas
What can FMCG brands learn from our current favourite sustainable business practices? ‘Sustainability’ is a…
READ ON
Categories: Brand-Led Sustainability, Premium FMCG
July 2, 2019
Besting the Mash
One of the many joys of 21st Century, world-is-flat consumerism is how much cross-category experimentation…
READ ON
Categories: Brands & Branding, Premium FMCG
July 2, 2019
Blackberry’s demise and the perils of ignoring category disruption
This blog is part of our series introducing a new approach to build brands that…
READ ON
Categories: Brands & Branding, Premium FMCG
June 25, 2019
Category Growth Agenda: Beware, the Fortnite affect
This blog is part of our series introducing a new approach to build brands that…
READ ON
Categories: Brands & Branding, Premium FMCG
June 17, 2019
Category Growth Agenda: Don’t be scared of competitors, embrace them!
This blog is part of our series introducing a new approach to build brands that…
READ ON
Categories: Business & Brand Strategy, Premium FMCG
June 11, 2019
Category Growth Agenda: helping brands navigate an uncertain future
What will your category look like in 5 years time? Will you recognize how your…
READ ON
Categories: Business & Brand Strategy, Premium FMCG
May 28, 2019
The World’s getting smaller – we’re eating it up fast
As we stumble and bumble around Brexit, as Nationalism and protectionism sweeps through Europe, US…
READ ON
Categories: Brands & Branding, Premium FMCG
May 28, 2019
Shades of Sunshine – The colourful cues that make our food feel good
Summer is here. No, really, it is. Stretching out before us like a huge, rich…
READ ON
Categories: Brands & Branding, Premium FMCG
May 27, 2019
Innovation that makes noise
In the context of the London Food and Drink Conference 2019, we all had our…
READ ON
Categories: Brands & Branding, Premium FMCG
May 27, 2019
The changing face of health
Consumers wanting to be healthy is hardly a new trend; at a macro level, the…
READ ON
Categories: Brands & Branding, Premium FMCG
May 27, 2019
Veganism; myth busters and reality checks
It’s funny; with all the noise about it, you’d think the entire world is going…
READ ON
Categories: Brands & Branding, Premium FMCG
April 18, 2019
Sustainability doesn’t have to be a compromise
There will come a time when buying into brands or products that are unsustainable will…
READ ON
Categories: Premium FMCG, Sustainability
April 18, 2019
Happy Earth Day
Happy Earth Day from The Value Engineers on Vimeo.
Categories: Premium FMCG, Sustainability
April 17, 2019
Helping with the challenges of sustainability; make it cool
Sustainability used to have a perception problem. Concerns about the environment used to be what…
READ ON
Categories: Premium FMCG, Sustainability
April 16, 2019
Helping with the challenges of sustainability; make my little gestures count
Sustainability can be doubly cool because Sustainability can deliver a mighty win-win Brands with a…
READ ON
Categories: Premium FMCG, Sustainability
April 11, 2019
Why it’s hard to be a good person
In a scene from the popular US show The Good Place, it is revealed that…
READ ON
Categories: Premium FMCG
April 4, 2019
TVE responds to the launch of Coke Energy
With the announcement this week that Coke is looking to clip Red Bull’s wings with…
READ ON
Categories: Brands & Branding, Premium FMCG
March 14, 2019
SXSW Newsflash: Why tech will save the wine industry
The wine industry is still on the up but data from the US shows it…
READ ON
Categories: Tech & Content, Premium FMCG
March 11, 2019
Lurpak Softest: the first Game of Growth success story
The recent launch of Lurpak Softest, a new butter by Arla designed to be spreadable…
READ ON
Categories: Brands & Branding, Premium FMCG
March 4, 2019
McVitie’s innovates into permissible snacking
This week, our very own Giles Lury will be taking to the stage at Marketing…
READ ON
Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
March 1, 2019
Innovating with the old: The Aussie Direct Story
Next week, our very own Giles Lury will be taking to the stage at Marketing…
READ ON
Categories: The Best Thing Since Sliced Bread, Brands & Branding, Premium FMCG
February 28, 2019
A battle for hearts and minds:
Exploring the role of function vs emotion in the world of soft drinks Within FMCG,…
READ ON
Categories: Brands & Branding, Premium FMCG
February 20, 2019
Looking S’well: How a water bottle maker is showing FMCG brands how to look on a shelf.
When it comes to pack design, the same fundamentals have applied for decades; make packaging…
READ ON
Categories: Premium FMCG
February 11, 2019
Direct Relationships: The power of going direct to consumer in FMCG
In recent years, the direct to consumer market for FMCG products has grown dramatically. Powered…
READ ON
Categories: Premium FMCG
February 6, 2019
Unilever gobbles up Graze
The news of Unilever buying healthy snack brand Graze is perhaps unsurprising. Given Graze’s highly…
READ ON
Categories: Brands & Branding, Premium FMCG
February 1, 2019
The meat eater did Veganuary: how’d it go?
Veganuary: the annual tradition of shunning all meat, fish, dairy and other animal products. The…
READ ON
Categories: Premium FMCG
January 28, 2019
Pay as you drink: The rise of subscriptions in FMCG
One of the top new year’s resolutions is to finally get those finances under control.…
READ ON
Categories: Premium FMCG
January 21, 2019
Health in the Hands of Consumers: The impact greater health knowledge has on consumer choice
For decades one of the most common new year’s resolutions has been to live a…
READ ON
Categories: Premium FMCG
January 15, 2019
Veganuary is a fad, but flexitarianism will stick around for years to come
Like all fads, Veganuary spread really quickly, and received a great deal of fanfare, with…
READ ON
Categories: Premium FMCG
January 7, 2019
Turning barriers into opportunities: The food brands offering resolution beating indulgence
The new year brings with it resolutions and with them, the inevitable feeling of having…
READ ON
Categories: Brands & Branding, Premium FMCG
December 18, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
READ ON
Categories: Brands & Branding, Premium FMCG
December 11, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
READ ON
Categories: Brands & Branding, Premium FMCG
December 6, 2018
The fight for the new shelf: ecommerce offers new opportunities
For decades, brands have fought to communicate a strong proposition where it has mattered most;…
READ ON
Categories: Premium FMCG
December 5, 2018
Why the Horlicks acquisition signals new opportunities for Unilever’s overarching brand purpose.
As one of the last moves from outgoing CEO Paul Polman, Unilever’s acquisition of Horlicks…
READ ON
Categories: Brands & Branding, Premium FMCG
December 4, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
READ ON
Categories: Brands & Branding, Premium FMCG
November 29, 2018
Is blockchain the future of food?
I recently went to a Food + Tech Meetup to learn more about the potential…
READ ON
Categories: Premium FMCG
November 27, 2018
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
It is no secret – and no surprise – that the Scotch Whisky industry is…
READ ON
Categories: Brands & Branding, Premium FMCG
November 26, 2018
The fight for the new shelf: eCommerce offers new opportunities
For decades, brands have fought to communicate a strong proposition where it has mattered most;…
READ ON
Categories: Premium FMCG
November 20, 2018
Flavourful Futures: The brands satisfying the UK’s desires for innovative flavours
Consumer’s palettes are expanding quicker than ever in the UK. Here’s a roundup of interesting…
READ ON
Categories: Premium FMCG
November 13, 2018
How to launch in the US: a helping hand for Hotel Chocolat
We are often asked at The Value Engineers to tackle the big challenges facing global…
READ ON
Categories: Brands & Branding, Premium FMCG
November 12, 2018
Anyone for a T&T?: The Best Thing Since Sliced Bread
This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…
READ ON
Categories: The Best Thing Since Sliced Bread, Premium FMCG
November 5, 2018
What Huel V Soylent can teach brands about competition.
The meal replacement drinks market has grown rapidly over the past year and is expected…
READ ON
Categories: Premium FMCG
October 23, 2018
Blurred Boundaries: Innovation in Today’s snacking market
Innovation in FMCG today more than ever causes brands to cross traditional category dividing lines.…
READ ON
Categories: Premium FMCG
October 5, 2018
Coca-Cola: No longer the sugar daddy?
Prevailing health concerns, the sugar tax and increasing media criticisms has placed huge pressure on…
READ ON
Categories: Premium FMCG
October 4, 2018
I’ll drink to that
As Go Sober for October gets underway and the Christmas party season lies ahead, it…
READ ON
Categories: Premium FMCG
September 21, 2018
Why Coca-Cola is right to consider Cannabis
Hot on the heels of a £3.9bn buyout of Costa Coffee last month, word is…
READ ON
Categories: Premium FMCG
September 20, 2018
Does alcohol have a right to play in health?
Whilst it may seem counter intuitive to pair additional health benefits with alcohol, two brands…
READ ON
Categories: Premium FMCG
September 20, 2018
CLR CFF: The Best Thing Since Sliced Bread
This blog forms part of our wider The Best Thing Since Sliced Bread blog series,…
READ ON
Categories: The Best Thing Since Sliced Bread, Premium FMCG
August 20, 2018
Beat The Heat: The four brands winning the summer heatwave
I know you’ve heard it 1000 times, but it has been quite a hot summer.…
READ ON
Categories: Premium FMCG
August 17, 2018
Week 4: Looking Beyond Plastic Free July
Back in 2011, a handful of participants in Western Australia kicked off the first ever…
READ ON
Categories: Brands & Branding, Premium FMCG, Travel & Lifestyle