PREMIUM FMCG

WELCOME

 

An integral part of all of our daily lives, FMCG brands are under constant pressure to adapt and evolve in a constantly, and rapidly, changing world.

Below you'll find our latest thinking on the sector that never stands still.

Video Of The Month

Planning for Future Growth

If this year has taught us anything, it's that the future can surprise you. However, this doesn't mean you can't plan for it. Engineers Kara, Susannah and Tom caught up recently to discuss why now more than ever brands should try to predict the future of their category, as well as some of our thinking on how best to go about it.

For more on this subject, check out our latest thinking on category growth below

img

Our approach to category growth
img

Some of the benefits of taking a category view

Something you might have missed?

The Power of Convergence

It’s time to ask yourself if being single minded is making you narrow minded…Can FMCG really win on its own?
img

More than just luck...
img

Shelves in the time of a health revolution
img

Why drinking a toast to your good health is taking a new meaning

Brave New World

These are strange times but the world is quick to adapt, we’ve been observing some of the silver linings coming out of COVID-19 and considering the impact they may have long term.

Meet the Team

Director
Ed Hebblethwaite
Talk to me about...
how this impacts innovation pipelines

Associate Director Emeline Mettavant
Talk to me about...
how brands can leverage purpose at this moment in time

Susannah Cohen
Talk to me about...
how consumers are changing their weekly shop

Tom Speed
Talk to me about...
how start-ups are reacting to the new normal

MORE FROM THIS SECTOR