An integral part of all of our daily lives, FMCG brands are under constant pressure to adapt and evolve in a constantly, and rapidly, changing world.
Below you'll find our latest thinking on the sector that never stands still.
If this year has taught us anything, it's that the future can surprise you. However, this doesn't mean you can't plan for it. Engineers Kara, Susannah and Tom caught up recently to discuss why now more than ever brands should try to predict the future of their category, as well as some of our thinking on how best to go about it.