WELCOME

 

An integral part of all of our daily lives, FMCG brands are under constant pressure to adapt and evolve in a constantly, and rapidly, changing world.

Video Of The Month

Planning for Future Growth

If this year has taught us anything, it’s that the future can surprise you. However, this doesn't mean you can’t plan for it. Engineers Kara, Susannah and Tom caught up recently to discuss how and why brands should predict the future of a category.

For more on this subject, check out our latest thinking on category growth below

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Our approach to category growth
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Some of the benefits of taking a category view

Brave New World

These are strange times but the world is quick to adapt, we’ve been observing some of the silver linings coming out of COVID-19 and considering the impact they may have long term.

The Power of Convergence

It’s time to ask yourself if being single minded is making you narrow minded…Can FMCG really win on its own?
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More than just luck...
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Shelves in the time of a health revolution

Meet the Team

Director
Ed Hebblethwaite
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how this impacts innovation pipelines

Associate Director Emeline Mettavant
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how brands can leverage purpose at this moment in time

Susannah Cohen
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how consumers are changing their weekly shop

Tom Speed
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how start-ups are reacting to the new normal