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An integral part of all of our daily lives, FMCG brands are under constant pressure to adapt and evolve in a constantly, and rapidly, changing world.
Below you'll find our latest thinking on the sector that never stands still.
If this year has taught us anything, it's that the future can surprise you. However, this doesn't mean you can't plan for it. Engineers Kara, Susannah and Tom caught up recently to discuss why now more than ever brands should try to predict the future of their category, as well as some of our thinking on how best to go about it.
For more on this subject, check out our latest thinking on category growth below
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The Power of Convergence
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Director
Ed Hebblethwaite
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how this impacts innovation pipelines

Associate Director Emeline Mettavant
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how brands can leverage purpose at this moment in time

Susannah Cohen
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how consumers are changing their weekly shop

Tom Speed
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how start-ups are reacting to the new normal
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