A Cello Business
Branding is at the very heart of The Value Engineers and everything we do. We believe that brands are the biggest value creators in modern economies as well as being one of the largest social phenomena of the 20th and 21st centuries. We're proud to have worked on and contributed to the success of some of the biggest brands from all around the world.
Strategy is an over-used word. The processes are often driven by fashion; the results are often incomprehensible. Not with The Value Engineers. Our aim is to get results not documents. The goal is always superior and sustainable financial performance based on consumers and brands.
As anybody working in Innovation knows, having ideas is very rarely the problem the real challenge is in getting the right ideas to market at the right time.
Our clients increasingly talk about being 'consumer centric' and 'insight led', but getting to insights that inspire and deliver value is not always easy. Because The Value Engineers is a brand consultancy, we think differently about Insight.
Like most relationships, the more you commit and get involved, the more you get from them. Being face to face with real people and hearing their good (and bad) experiences with your brand helps businesses think like consumers.
Learning shouldn't be boring or painful - and with The Value Engineers, it never is.
Our aim is always to engage and inspire - making the complex accessible and usable - because we believe if you enjoy what you're doing, you tend to do it better.
We believe that what sets us apart is our thinking. We aren't just left or right brain thinkers.
Our people work across practices and sectors, bringing together many strands of thinking.
We are proud that many of our original clients have worked with us across two decades of business.
As you may have heard, the tobacco industry has been accused of using video sharing websites to get around a ban to advertising for cigarettes.
Giles Lury, our Director of Branding, was invited to comment on those latest accusations on Peter Allen and Aasmah Mir’s show on BBC Radio 5 live Programme 5 Live Drive.
To hear [...]
It sounds like the worst kind of complacent pap to say that every bad experience for a customer is an opportunity for a brand, but a quote in the Chicago Tribune this week from American Airlines managing director of customer experience Mark Mitchell suggests that’s exactly the case.
Cited in an article examining the role of the ‘professional [...]
