We build the brands
that drive change

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

Discover More

Case Studies

Sony

Sony

Dialling Up Market Growth

We created a global segmentation for Sony and worked with the senior management teams across markets to review the category and determine the optimal strategy for growth. We then provided clear guidance on product and communications, enabling the business to develop successful propositions that have taken the brand beyond its traditional audiences and product offer.

Discover More
About us

3 Decades of Experience

About us

Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

Discover more
What We Do

Building brands to drive change

What We Do

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

Discover More
Contact Us

Interested?

Contact Us

The Value Engineers work across continents and categories from our two hubs – one in Midtown New York, and the other just outside of London (close to Heathrow Airport).

Contact us

Latest from the blog

View all

Brands driving positive change | New Series

Brands driving positive change | New Series

Brands are powerful. When harnessed correctly, this power can be used to drive impactful positive change: brands can be a force for good. “Sustainability” has grown and evolved in meaning over the last decade to encompass a broad range of issues affecting both people and planet. To be sustainable is to be a long-term force […]

Read

1. Whiskas “Protect a Tiger”

1. Whiskas “Protect a Tiger”

This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a new post every week so keep checking back for the latest thoughts on what it means to be a force for good… This week saw the announcement of some pretty good news for the WWF and the Global Tiger […]

Read

The Tinkerman: From Stealth Bomber to Super Soaker

The Tinkerman: From Stealth Bomber to Super Soaker

So, what do you do with your evenings if you’re an Air Force engineer and working on the Stealth Bomber during the day? Well, if you’re Lonnie Johnson, you invent a new type of high-powered water pistol and give it to your daughter. “I gave the plastic gun to my seven-year-old daughter, Aneka, and watched […]

Read