And yet again we’re having a “newsworthy” week here at The Value Engineers.
Our senior consultant Ned Colville comments in today’s published Marketing Week article “I love brands” by Joe Fernandez (2nd July 2009, pages 16-20) which talks about technology and electronics companies ditching their gadget-led campaigns and instead taking their brand values to the consumer. [...]
Branding
Branding is at the very heart of The Value Engineers and everything we do. We believe that brands are the biggest value creators in modern economies as well as being one of the largest social phenomena of the 20th and 21st centuries. We're proud to have worked on and contributed to the success of some of the biggest brands from all around the world.
Strategy
Strategy is an over-used word. The processes are often driven by fashion; the results are often incomprehensible. Not with The Value Engineers. Our aim is to get results not documents. The goal is always superior and sustainable financial performance based on consumers and brands.
Innovation
As anybody working in Innovation knows, having ideas is very rarely the problem the real challenge is in getting the right ideas to market at the right time.
Insight
Our clients increasingly talk about being 'consumer centric' and 'insight led', but getting to insights that inspire and deliver value is not always easy. Because The Value Engineers is a brand consultancy, we think differently about Insight.
Closeness
Like most relationships, the more you commit and get involved, the more you get from them. Being face to face with real people and hearing their good (and bad) experiences with your brand helps businesses think like consumers.
Capabilities
Learning shouldn't be boring or painful - and with The Value Engineers, it never is.
Our aim is always to engage and inspire - making the complex accessible and usable - because we believe if you enjoy what you're doing, you tend to do it better.
