We build the brands
that drive change

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

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Case Studies

Visa

Visa

Redefining the Brand

Our vision for Visa was to make the use of payment cards more permissible: to make them the norm in everyday purchases. We created a brand repositioning strategy that redefined the brand in consumers’ minds from a monetary transaction provider to a financial management tool. It shifted the emphasis away from encouraging spend on credit towards helping people control their finances to their advantage.

 

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About us

3 Decades of Experience

About us

Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

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What We Do

Building brands to drive change

What We Do

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

Discover More
Contact Us

Interested?

Contact Us

The Value Engineers work across continents and categories from our two hubs – one in Midtown New York, and the other just outside of London (close to Heathrow Airport).

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Brands driving positive change | New Series

Brands driving positive change | New Series

Brands are powerful. When harnessed correctly, this power can be used to drive impactful positive change: brands can be a force for good. “Sustainability” has grown and evolved in meaning over the last decade to encompass a broad range of issues affecting both people and planet. To be sustainable is to be a long-term force […]

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Software to Hardware: the evolution of apps?

Software to Hardware: the evolution of apps?

September 2016: A month that will forever be remembered for the ‘Brangelina’ split, the start of the Trump vs. Clinton presidential debates and the announcement of Snapchat’s (or should I say Snap Inc’s) Spectacles. Spectacles will produce short videos through a 115 degree lens, creating a circular video, designed to “replicate how the eye sees” but, perhaps more […]

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What can football teach innovators?

What can football teach innovators?

For years business experts and coaches have been proponents for using a sporting mindset to do well in business. But can sport teach us more than management techniques and a competitive drive? In his most recent article for Marketing Society Giles Lury, our own brand expert, has gone a step further and picks out the […]

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