We build the brands
that drive change

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

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Case Studies

British Airways

British Airways

The Rediscovery of
'To Fly, To Serve'

Embedded within the BA Crest, shown on pilots’ caps and woven into the lining of crew jackets, ‘To fly. To serve’ was a sentiment that the team believed could have fantastic relevance and currency for a full-service airline. Defined correctly and interpreted in a contemporary way, it could provide traction against both established competitors and emergent, budget-driven, low-cost carriers.

 

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About us

3 Decades of Experience

About us

Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

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What We Do

Building brands to drive change

What We Do

We are strategic brand consultants who work with our clients to predict, respond to and drive change. We specialise in branding, strategy, innovation, insight and sustainability.

Discover More
Contact Us

Interested?

Contact Us

The Value Engineers work across continents and categories from our two hubs – one in Midtown New York, and the other just outside of London (close to Heathrow Airport).

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