A Cello Business

Branding

Branding is at the very heart of The Value Engineers and everything we do. We believe that brands are the biggest value creators in modern economies as well as being one of the largest social phenomena of the 20th and 21st centuries. We're proud to have worked on and contributed to the success of some of the biggest brands from all around the world.

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Strategy

Strategy is an over-used word. The processes are often driven by fashion; the results are often incomprehensible. Not with The Value Engineers. Our aim is to get results not documents. The goal is always superior and sustainable financial performance based on consumers and brands.

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Innovation

As anybody working in Innovation knows, having ideas is very rarely the problem the real challenge is in getting the right ideas to market at the right time.

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Insight

Our clients increasingly talk about being 'consumer centric' and 'insight led', but getting to insights that inspire and deliver value is not always easy. Because The Value Engineers is a brand consultancy, we think differently about Insight.

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Closeness

Like most relationships, the more you commit and get involved, the more you get from them. Being face to face with real people and hearing their good (and bad) experiences with your brand helps businesses think like consumers.

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Capabilities

Learning shouldn't be boring or painful - and with The Value Engineers, it never is.

Our aim is always to engage and inspire - making the complex accessible and usable - because we believe if you enjoy what you're doing, you tend to do it better.

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Our Thinking

We believe that what sets us apart is our thinking. We aren't just left or right brain thinkers.

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Our People

Our people work across practices and sectors, bringing together many strands of thinking.

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Our Clients

We are proud that many of our original clients have worked with us across two decades of business.

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Blog

The Value Engineers on BBC Radio 5 Live commenting on cigarette advertising ban

As you may have heard, the tobacco industry has been accused of using video sharing websites to get around a ban to advertising for cigarettes.

Giles Lury, our Director of Branding, was invited to comment on those latest accusations on Peter Allen and Aasmah Mir’s show on BBC Radio 5 live Programme 5 Live Drive.
To hear [...]

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Every mistake is a golden opportunity

It sounds like the worst kind of complacent pap to say that every bad experience for a customer is an opportunity for a brand, but a quote in the Chicago Tribune this week from American Airlines managing director of customer experience Mark Mitchell suggests that’s exactly the case.
Cited in an article examining the role of the ‘professional [...]

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More blog posts

Featured Client

Ongoing facilitation of one of the largest consumer closeness programmes in the UK with Sky.

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Careers

We are constantly on the look out for top quality candidates seeking to become Value Engineers.

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  • Sky
  • Carlsberg
  • Givaudan
  • Sony
  • AkzoNobel
  • Sony Ericsson
  • Knorr
  • BP