Vesttoo offers a marketplace for insurers and investors interested in insurance-linked securities. Currently operating in a little known market, Vesttoo needed to understand how to establish and grow the market for its new investment products. To enable this growth, The Value Engineers helped Vesttoo understand the different types of relevant investor beyond job title or institution. To guide targeting and communication strategy, The Value Engineers created an attitudinal based segmentation to prioritise which segments to go after, where to find them and how to communicate with them. This brought simplicity and strategic direction to a complex market dynamic, in a quick turnaround time.