KFC wanted to move from a historic focus on volume & frequency (which led to waste & inconsistency), to a focus on fewer, bigger, better LTOs.

We helped them move from scattergun to structured, creating a framework including clear principles and guardrails, for which to evaluate the existing pool of ideas, as well as generating a new pipeline of LTOs.

The first launch from KFC’s refreshed strategy was the Teriyaki burger – delicious & successful!