Cunard has a reputation as the world’s luxury cruise brand, but with the world of luxury rapidly evolving and customers' expectations rocketing, they needed to update their offer to remain relevant and appeal to the new generation of luxury travelers.
WHAT WE DID:
In order to achieve their ambition of becoming the benchmark in luxury travel, Cunard needed to look outside the confines of cruising and understand the wider world of luxury, as well as be brave enough to pave the way, truly owning their position as the benchmark, not a follower.
By immersing ourselves in the world of the luxury consumer, from wealth management to Porsche purchasing, we were able to define what luxury means now and in the future, and the implications for Cunard. We identified the key moments in their customer experience essential for securing their position as the benchmark in luxury travel.
GOT A SIMILAR CHALLENGE