M&S Food
Percy Pig Brand Stretch
THE CHALLENGE:
WHAT WE DID:
Using mock expansion ideas, we explored the rules in confectionery, savoury food, gifting, clothing & home and beyond. We got under the skin of what was ‘right’ for Percy, and what went too far and felt commercially-driven.
THE RESULT:
We created an interactive innovation guardrails tool for all departments, allowing them to see if their idea would work for Percy and inspire innovation.
By:
Joyce Esser