Milk & More

THE CHALLENGE:

After 40 years of waning household demand and the potential demise of the ‘milkman’…

WHAT WE DID:

We developed a new strategic positioning to drive a new proposition, and developed an accompanying look & feel and brand bible, all with community and local business at the heart, providing a ripe ground for Milk&More’s brand.

THE RESULT:

We helped create the strategy that has led the brand back to growth. We’ll raise a glass bottle to that!

By: Joyce Esser

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