Briefed to help enthuse some of the core beliefs of the business – the enjoyment of being in nature and the outdoors, we worked to weave this across all touch points of the brand. An outdoor clothing company with its roots in the Welsh hillsides we went to nature itself to help us do this.

We created a bespoke typeface carved from a fallen Chestnut tree and woodgrain prints with hidden figures of climbers, runners and cyclist on the hilltops giving the brand a truly ownable set of assets that literally spoke to its roots.

By: Sarah Turner

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