THE CHALLENGE:

ELeather wanted to take a significant step up in the marketing of its ground-breaking sustainable materials technology.

WHAT WE DID:

We worked closely with CEO Chris McBean and his team conducting original research with stakeholders, partners and customers, as well as interviews and focus groups. Through a series of workshops, we co-created and refined the brand philosophy, a new brand narrative.

We then helped ELeather identify the different needs of their target sectors – consumer goods, and bus, trains, planes high-quality upholstery – enabling them to develop more powerful propositions.