Convenience lenience: The only way I manage the juggle
This turn of phrase cropped up in a strategy session last week… Read More
Why personal care is stepping up for our minds and not just our skin
Beauty and Personal care is a category on a mission. Over the…
Read More
The Millennial Period
In June 2020, I reflected on how stagnated the mainstream menstrual care…
Read More
A Netflix series not intended for bingeing…
Mental health and wellness tech has taken off in recent years, using…
Read More
The changing face of exercise: how tech is changing the way we move
The exercise industry has been shaken up over the last 12 months…
Read More
A fourth age of medical branding
A new generation of medical branding will bring new challenges and new…
Read More
Why health brands need a triple win
The need to re-consider purpose and principles in an ever changing COVID-19…
Read More
Show me the…Value
5 top tips for creating and testing powerful propositions in healthcare and…
Read More
The Accelerating Privacy Debate and What MedTech can do about it
Covid-19 is rapidly accelerating the debate around privacy and personal data. For…
Read More
About Bloody Time: the brands shaking up the stagnant feminine care category
Today is Menstrual Hygiene Day. It aims to break down stigma and…
Read More