Beauty and Personal care is a category on a mission. Over the…
Read More
The Millennial Period
In June 2020, I reflected on how stagnated the mainstream menstrual care…
Read More
A Netflix series not intended for bingeing…
Mental health and wellness tech has taken off in recent years, using…
Read More
The changing face of exercise: how tech is changing the way we move
The exercise industry has been shaken up over the last 12 months…
Read More
A fourth age of medical branding
A new generation of medical branding will bring new challenges and new…
Read More
Why health brands need a triple win
The need to re-consider purpose and principles in an ever changing COVID-19…
Read More
Show me the…Value
5 top tips for creating and testing powerful propositions in healthcare and…
Read More
The Accelerating Privacy Debate and What MedTech can do about it
Covid-19 is rapidly accelerating the debate around privacy and personal data. For…
Read More
About Bloody Time: the brands shaking up the stagnant feminine care category
Today is Menstrual Hygiene Day. It aims to break down stigma and…
Read More
Who are you calling old?
I’m sure you know that the age group that are most at…
Read More