Beauty and Personal care is a category on a mission. Over the…
Read MoreThe Millennial Period
In June 2020, I reflected on how stagnated the mainstream menstrual care…
Read MoreA Netflix series not intended for bingeing…
Mental health and wellness tech has taken off in recent years, using…
Read MoreThe changing face of exercise: how tech is changing the way we move
The exercise industry has been shaken up over the last 12 months…
Read MoreA fourth age of medical branding
A new generation of medical branding will bring new challenges and new…
Read MoreWhy health brands need a triple win
The need to re-consider purpose and principles in an ever changing COVID-19…
Read MoreShow me the…Value
5 top tips for creating and testing powerful propositions in healthcare and…
Read MoreThe Accelerating Privacy Debate and What MedTech can do about it
Covid-19 is rapidly accelerating the debate around privacy and personal data. For…
Read MoreAbout Bloody Time: the brands shaking up the stagnant feminine care category
Today is Menstrual Hygiene Day. It aims to break down stigma and…
Read MoreWho are you calling old?
I’m sure you know that the age group that are most at…
Read More