With the storming success of Hard Seltzers in the US market, Carlsberg wanted to understand the opportunity to create and grow the category in other global markets from the UK to China.

Our work got under the skin of consumer motivations, attitudes, needs & barriers to the category to shape winning propositions for multiple brands, tailored to the context of the different markets.

From Somersby Hard Seltzers in Singapore to Garage Hard Seltzers in the Nordics, Carlsberg is now taking the category by storm.