Arla – Starbucks
Starbucks acceleration strategy
THE CHALLENGE:
WHAT WE DID:
A series of digital workshops with cross functional teams, tackling one market at a time. All strategic options, including commercial options, were considered to help achieve growth.
THE RESULT:
We brought focus and clarity to defining the acceleration strategies for Starbucks RTDs for 2020-2025.
By:
Joyce Esser