Arla – Starbucks
Starbucks acceleration strategy
Arla wanted to accelerate faster than the competition in what was a growing category. The strategy needed to cover a set of idiosyncratic markets.
WHAT WE DID:
A series of digital workshops with cross functional teams, tackling one market at a time. All strategic options, including commercial options, were considered to help achieve growth.
We brought focus and clarity to defining the acceleration strategies for Starbucks RTDs for 2020-2025.