Arla – Go To Market
Stretching the strategic thinking for an accelerated growth strategy
Arla wanted to develop a coherent pan-European Go to Market channel strategy to accelerate the growth of their milk-based beverage portfolio. They needed ideas and initiatives beyond ‘business as usual’.
WHAT WE DID:
We provided inspiration for the lead country teams to stretch their thinking and then ran four digital workshops to capture and build ideas and initiatives before helping prioritize the lead recommendations.
We stretched and challenged the current channel strategies to develop ambitious initiatives that would not just drive growth but accelerate it.
By: Joyce Esser and Lucy Sanderson