Clipper Tea is a successful multi-market brand, but thanks to differences in product range it had started to stand for different things in different markets and needed help reaching consistency in order to unlock ambitious growth targets. We redefined how the team were looking at the challenge, elevating out of a product-led approach to a brand-led strategy anchored in a clear communications target and job to be done that holds true across markets. The result? A revised communications strategy and creative platform that’s being briefed out as we speak…watch this space!
By: Joyce Esser