From Dairy to Beverages
An expert dairy company, Arla has developed a strong portfolio of milk-based beverage brands, including Starbucks ready-to-drink coffee. To support their on-going growth, Arla wanted to make sure they were fit for success in this new, highly competitive space.
WHAT WE DID:
We used a mix of expert-driven inspiration and data-driven evidence to collaboratively develop a Channel Strategy. Using quantitative research, we then detailed shopper behaviours in each channel, and identified opportunities that formed the basis for activation guidelines.
Our work truly helped Arla to shift their mindset from being a Dairy Brand to a Beverages Brand, and Arla is using our framework globally, to refine the way they engage their customers.