Arla
From Dairy to Beverages
THE CHALLENGE:
WHAT WE DID:
We used a mix of expert-driven inspiration and data-driven evidence to collaboratively develop a Channel Strategy. Using quantitative research, we then detailed shopper behaviours in each channel, and identified opportunities that formed the basis for activation guidelines.
THE RESULT:
Our work truly helped Arla to shift their mindset from being a Dairy Brand to a Beverages Brand, and Arla is using our framework globally, to refine the way they engage their customers.
By:
Joyce Esser