Yacht Portfolio Strategy
Following the acquisition of a major competitor brand, we helped AkzoNobel maximise sales efficiency through clarifying distinctive brand positionings for 3 portfolio brands and minimising cannibalisation; through this brand clarification and delineation we were able to develop focused innovation streams for the three yacht coatings brands.
” Despite the challenging timeframe and brand complexities, TVE managed to facilitate well prepared and engaging workshops and come up with differentiating brand positionings (and challenge us where needed!). Thank you for that, it was a pleasure working with TVE!”
Marketing Manager Communication and Activation, Coatings AkzoNobel