At The Value Engineers we believe that brands can and should drive change – and we also believe in practising what we preach.

So we’ve rebranded with a new visual identity and brand vision to underline our commitment to help our clients manage the complexity of modern marketing and driving positive change and business performance.

We’re tightening our focus on four fast-growing and important sectors: consumer goods, health, technology and content, and travel and leisure, delivering brand strategy, marketing strategy and innovation – all underpinned by consumer insight.

Our UK MD Paul Gaskell explains: “We believe that brands can and should drive change. To do that they must evolve, and we believe in practising what we preach. We wanted a new identity that was simpler, fresher and helped us convey a ‘positive change’ message.”

The new identity enables people to refer to the business as TVE, as they already do, and by playing with the ‘T’ and a ‘+’ symbol (+VE) the logo provides a visual language that is subliminally positive. Additionally, the use of origami icons reflects TVE’s balance of scientific rigour and creativity. Shout-outs to our in-house design team and Honest Brand, who designed the responsive global website.

It’s been quite a year for the consultancy, which has moved to new offices in the UK and US with new management line-ups on both sides of the Atlantic. After 30 years in leafy Beaconsfield we recently relocated to the heart of London’s West End, and in the States to midtown Manhattan. We have also made a number of key appointments and promotions.

Let us know what you think!

BY ENGINEER Joyce Esser

Joyce.Esser@thevalueengineers.com