Will AI change what creativity looks like?
The year is 2010 and I've just graduated from film school. Graduating… Read More
The Sounds of the Office Have Changed: Now What?
The sound of a bustling office is a familiar audio hook. Often… Read More
How can new media avoid the mistakes of the Hollywood Studio System?
In recent years, it’s felt like Film and TV studio mergers and… Read More
God of War and Accessibility in Games
Santa Monica's God of War (2018) made a franchise fan out of… Read More
Soundtrack to our lives – turning up the quality
We are surrounded by sound, but is the quality improving, or is… Read More
AI has a systemic bias problem – can it also be part of the solution?
We’re seeing the early signs of a massive wave of AI-disrupting industries. … Read More
Double-edged swords or a threat to inclusion?
Exploring the consequences of hybrid working we may not have predicted. Some… Read More
Is Social Media A Space That Can Ever BeReal?
As I finish a set of squats, I catch a glimpse of…
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Throwback Thursday: The changing face of exercise
During the pandemic, a set of exceptional circumstances completely overhauled the way… Read More
Finding Value In An Evolving Customer Journey
The market landscape can sometimes reflect the movement of natural geology: tectonic… Read More