A Cello Business

About Us

Founded in 1986, The Value Engineers was the UK's first strategic brand consultancy.

Our purpose remains to engineer real and enduring value for brands and brand owners through our practice areas of Branding, Strategy, Innovation, Insight, Closeness and Capabilities.

Our offices in Beaconsfield, just outside London and close to Heathrow, provide easy access to companies across the world. Last year we completed 109 projects for 53 different clients in 39 different countries, billing £6m.

Today we are part of Cello Group plc and employ 40 people drawn from a variety of agency, client, and academic backgrounds as well as home-grown talent.

Our thinking

We believe that what sets us apart is our thinking.

We aren't just left or right brain thinkers. We're whole brain thinkers who believe variety is the spice of life. We think analytically, analogically, we think deviantly and randomly. We think, we think differently, we re-think, we think of things you may have never considered.

Our work always combines:

  • strategic analysis
  • original thinking
  • rigorous processes

…to deliver smart solutions to difficult marketing problems.

Enabling our clients to out-think, out-manoeuvre and out-perform the competition.

Why work with us?

  • Variety and depth of thinking, which means we:
    • have the ability to see the big strategic picture
    • can identify the problem behind the problem
    • recognise that there is always more than one way of approaching a problem
  • A brand-centric approach
  • Proven track record
  • Global reach and experience
  • Delivering commercially-focused solutions to maximise brand growth
  • Stimulating and enthusiastic teams of committed Value Engineers

Worldwide Access

Our offices in Beaconsfield, just outside London and close to Heathrow, provide easy access to companies across the world.

Last year we completed 109 projects for 53 different clients in 39 different countries, billing £6m.

Today we are part of Cello Group plc and employ 40 people drawn from a variety of agency, client, and academic backgrouns - as well as home-grown talent.