Welcome to TVE’S CMO Study – a global endeavor designed to explore the role of new marketing leadership in a complex and dynamic marketing era. We’re talking to CMO’s across industries, sharing emerging insights and trends around how marketing can engineer sustainable and profitable growth for brands and businesses. If you’re interested in participating in our study, we’d love to talk to you!

In the first of a series of interesting pieces and podcasts, here are a few words of advice from Alex Batchelor. Alex has been a marketing leader at the likes of Unilever and Orange and was Chairman of The Marketing Society.

Categories: Business

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