9. The Best Thing Since Sliced Bread: The Unicorn Frappuccino

9. The Best Thing Since Sliced Bread: The Unicorn Frappuccino

A few weeks ago the internet went into meltdown over Unicorn Toast, the latest in a stream of pastel-coloured, blogger-created, Instagram-friendly foodstuffs sweeping social media. And now, just over a month later, Starbuck’s have released their headachingly vibrant Unicorn Frappuccino into the world with a limited-time-only promise, and a whirlwind of hype. The arrival of […]

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Does feminism need rebranding?

Does feminism need rebranding?

Today is International Women’s Day. To celebrate throughout the week, we have been writing about brands’ role in forwarding equality through feminism. At The Value Engineers, we believe in building brands that drive change, and so for us brands can play a key role in IWD 2017’s #BeBoldForChange initiative and beyond. But as we discuss […]

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25. Adidas: Adidas x Parley

25. Adidas: Adidas x Parley

This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a new post every week so keep checking back for the latest thoughts on what it means to be a force for good… It’s hard to make sustainable raw materials sound sexy. It’s even harder, however, to integrate them successfully and […]

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Retail Design Expo: The Role of Retail

Retail Design Expo: The Role of Retail

Exactly one week ago today saw the Retail Business Technology Expo, Retail Digital Signage Expo and the Retail Design Expo combine to bring a showcase of the latest designs, features and thinking in retail to London. There was plenty of interesting exhibits with impressive features of a retail space, proving just how much detail goes […]

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Cadillac: the new transport industry disruptor

Cadillac: the new transport industry disruptor

True innovation should be bold, not incremental. True innovation should disrupt and drive an industry forward by better servicing customer needs more cheaply, quicker and more efficiently than before. Sadly, this too often means that true innovation is reserved only for the start-up world, those ambitious guys and gals who don’t carry with them the […]

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The Value Engineers Continues Expansion in the US

The Value Engineers Continues Expansion in the US

Huge brands, groundbreaking innovation, and bundles of energy: the West Coast is a natural next home for The Value Engineers. We are excited to announce the official opening of our new office in Santa Monica, California, to expand and strengthen our US presence, currently located in New York City. Our West Coast office brings us […]

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The rise and rise of boutique exercise

The rise and rise of boutique exercise

For a long time, traditional gyms used a fool-proof blueprint that work around the globe: neat rows of your favourite machines, ample space for free weights surrounded by mirrors, and a tidy membership fee that lets you come and go as you please. Then came some new players to shake up the industry by introducing […]

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Imbibe Live: Sour power keeps on growing

Imbibe Live: Sour power keeps on growing

Last month saw the return of Imbibe Live!, Europe’s largest on-trade drinks exhibition. With exhibitors from the category’s biggest brands rubbing shoulders with the freshest start-ups, and industry experts sharing their wisdom, Imbibe Live! Is the place to discover the products and trends shaping the future of drinks. The Value Engineers sent along a couple of our […]

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9. The Best Thing Since Sliced Bread: The Unicorn Frappuccino

9. The Best Thing Since Sliced Bread: The Unicorn Frappuccino

A few weeks ago the internet went into meltdown over Unicorn Toast, the latest in a stream of pastel-coloured, blogger-created, Instagram-friendly foodstuffs sweeping social media. And now, just over a month later, Starbuck’s have released their headachingly vibrant Unicorn Frappuccino into the world with a limited-time-only promise, and a whirlwind of hype. The arrival of […]

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One small step for story-telling…

One small step for story-telling…

What do a snowman, a penguin and the moon all have in common? All three are part of a long list of objects and tropes that have brought a tear to the nation’s eye thanks to the emotionally manipulative skills of John Lewis. Where once the red Coca-Cola lorry marked the start of the festive […]

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The 4Ps of MusicTech Startups

The 4Ps of MusicTech Startups

At The Value Engineers, we are constantly curious and like hearing what’s new and exciting. We are always looking to the next generation of brands that will drive change for inspiration. That’s what led us to attend 2Pears’ startup TechPitch 4.5 for event – ‘Music, Media & Entertainment’. As championed in our Think Small, Play […]

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Toasting the Tower: The Brandy of Napoleon

Toasting the Tower: The Brandy of Napoleon

Probably the drink most associated with the launch of something is champagne, so you would perhaps expect that the opening of the Eiffel Tower would have been toasted with a glass of the bubbly stuff from the North East of France. You would, however, only be half-right, because on the night of 31st March 1899, […]

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What’s On Susannah’s Shelf? POPS

What’s On Susannah’s Shelf? POPS

Welcome to a new series within The Value Engineers blog “What’s On Sean’s Shelf?“. As a brand enthusiast and committed foodie I will be looking at the best new food brands that find their way onto my shelf. My discoveries might take place anywhere from supermarket shelves to street food markets, but of course I’d love […]

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