The 2011 Interbrand Global Brand Ranking was published today The top 10 remain the same apart from Apple (up from 17) replacing Nokia (down to 14, ouch!) at no 8. New entries were John Deere, HTC and Nissan. A comparison between this Top 100 and the equivalent ranking published by Brandz, show up some interesting [...]

We are delighted to announce the arrival of Mandolin Lextrait, who joins as as Senior Consultant in our New York office.

Amidst all the hype and razzmatazz that characterises the business of marketing, it is easy to forget about the item that sits at the centre of it all – the product. OK, so products are getter better all the time, even skunky beer is a thing of the past – so it’s easy to see [...]

It was early on Saturday morning when my boyfriend and I were watching the England vs. Scotland world cup game. It wasn’t a great game so during the half time break we were a little frustrated about the performance until the ‘Get up for England with O2’ advert came on. A normal England supporter’s alarm [...]

Last month, Brand Republic and Harris Interactive published their Kids Brands Index 2011, showing the top household brands among 7-15 year old British children. Based on research with 4,000 kids, the index ranks the top brands in 12 categories, based on their levels of awareness, cool factor, recommendations and overall desirability, among others. The index [...]

A nice reminder in this article by Gideon Spanier of the Evening Standard that what is one group’s change is just another group’s everyday reality. He quotes Tricia Wilber, Disney’s Chief Marketing Officer for Europe, the Middle East and Africa who said “Adults are changing their behaviour but kids are born into this”. The expanation is of [...]

It’s easy to talk about the associations of a well-known brand – be they positive or negative, really well known brands with a long heritage behind them elicit strong opinions and emotions. So, what happens when the product(s) which the brand is selling changes? We’re often asked to talk about our opinions on product reformulations [...]

With The Grocer having recently published its annual Focus on Spirits, it seems like a good time to follow up my recent post on premium spirits . Last time, I looked at some of the factors driving sales of premium spirits – such as the search for Total Basket VfM, the rise of a new [...]