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Posted by Giles Lury on April 25, 2013A Clean Slate
Posted by Anna Eggleton on April 24, 2013So what is your favourite bellwether for economic performance?
Posted by Giles Lury on April 17, 2013The LAPD of NPD
Posted by Giles Lury on April 5, 2013Big brother is watching….
Posted by Will Butterworth on March 25, 2013Comparing Apple with Orange – Top Global Brand Rankings
Posted by Tim Kaner on October 5, 2011The 2011 Interbrand Global Brand Ranking was published today The top 10 remain the same apart from Apple (up from 17) replacing Nokia (down to 14, ouch!) at no 8. New entries were John Deere, HTC and Nissan. A comparison between this Top 100 and the equivalent ranking published by Brandz, show up some interesting [...]
READ MORE »Welcome to Mandolin Lextrait
Posted by The Value Engineers on October 5, 2011We are delighted to announce the arrival of Mandolin Lextrait, who joins as as Senior Consultant in our New York office.
READ MORE »The Product is King!
Posted by Gavin Galloway on October 5, 2011Amidst all the hype and razzmatazz that characterises the business of marketing, it is easy to forget about the item that sits at the centre of it all – the product. OK, so products are getter better all the time, even skunky beer is a thing of the past – so it’s easy to see [...]
READ MORE »Get up for England with O2 – Rugby world cup ad alienates viewers?
Posted by Sally Kay on October 3, 2011It was early on Saturday morning when my boyfriend and I were watching the England vs. Scotland world cup game. It wasn’t a great game so during the half time break we were a little frustrated about the performance until the ‘Get up for England with O2’ advert came on. A normal England supporter’s alarm [...]
READ MORE »The brands kids love to love
Posted by Lou Ellerton on September 30, 2011Last month, Brand Republic and Harris Interactive published their Kids Brands Index 2011, showing the top household brands among 7-15 year old British children. Based on research with 4,000 kids, the index ranks the top brands in 12 categories, based on their levels of awareness, cool factor, recommendations and overall desirability, among others. The index [...]
READ MORE »When is a change not a change?
Posted by Giles Lury on September 29, 2011A nice reminder in this article by Gideon Spanier of the Evening Standard that what is one group’s change is just another group’s everyday reality. He quotes Tricia Wilber, Disney’s Chief Marketing Officer for Europe, the Middle East and Africa who said “Adults are changing their behaviour but kids are born into this”. The expanation is of [...]
READ MORE »Product Re-formulation: Predictable Expectations vs. Progressive Evolution
Posted by Jossie Clayton on September 28, 2011It’s easy to talk about the associations of a well-known brand – be they positive or negative, really well known brands with a long heritage behind them elicit strong opinions and emotions. So, what happens when the product(s) which the brand is selling changes? We’re often asked to talk about our opinions on product reformulations [...]
READ MORE »Premium spirits: four steps to success
Posted by Lou Ellerton on September 27, 2011With The Grocer having recently published its annual Focus on Spirits, it seems like a good time to follow up my recent post on premium spirits . Last time, I looked at some of the factors driving sales of premium spirits – such as the search for Total Basket VfM, the rise of a new [...]
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