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A Crushing Comment
Posted by Giles Lury on April 25, 2013A Clean Slate
Posted by Anna Eggleton on April 24, 2013So what is your favourite bellwether for economic performance?
Posted by Giles Lury on April 17, 2013The LAPD of NPD
Posted by Giles Lury on April 5, 2013Big brother is watching….
Posted by Will Butterworth on March 25, 2013From Game of Thrones to Game of Brands
Posted by Nicola Davies on May 21, 2013A blog post by Shutterstock was recently brought to my attention, the content of which transformed one of my favourite TV shows in a way I never thought imaginable. The show in question is Game of Thrones (highly recommended HBO programming), which Shutterstock have combined with, of all things, brands. You can imagine the sense [...]
READ MORE »SUN, SEA, SND, SEX
Posted by Giles Lury on May 17, 2013Congratulations to Expedia who were a multiple winner at the Clio Awards – much deserved for a great campaign which uses airport codes from around the world to create humorous messages
READ MORE »Unilever brings 100% organic haircare to the mass market
Posted by Lou Ellerton on May 15, 2013This week saw Unilever announce the launch of new Organic Delight shampoos and conditioners under its Timotei brand, staking the company’s claim for the new products as the first mass-market This week saw Unilever announce the launch of new Organic Delight shampoos and conditioners under its Timotei brand, staking the company’s claim for the new [...]
READ MORE »How to make a magical customer experience
Posted by Anna Eggleton on May 13, 2013Recently I arrived in Slovakia on a cold wet day after a hideous flight with Ryanair (I vow to never fly with them again). I arrived at my hotel, a Hilton, and was handed a WARM fresh cookie by the concierge. He has a special draw that keeps the cookies warm and the cookies are replaced [...]
READ MORE »Femi’s factoids
Posted by Femi Akinlabi on May 3, 2013Many people who read the word “yawn” or “yawning” begin to feel the urge to yawn. Source: Everywhere
READ MORE »Dumb ways to die…
Posted by Giles Lury on May 3, 2013Smart way to get a message across…. It’s an oldie but definitely a goldie. I was re-introduced to the classic campaign for the Melbourne Metro recently and reminded just how funny it is. Enjoy http://www.youtube.com/watch?v=IJNR2EpS0jw
READ MORE »A Crushing Comment
Posted by Giles Lury on April 25, 2013Budweiser is introducing what their website says is “the World’s Most Unique Beer Can – a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo” and which will be available in a special 8-pack in US stores from May 6. “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I [...]
READ MORE »A Clean Slate
Posted by Anna Eggleton on April 24, 2013An interesting new trend emerging is the power of the Clean Slate brands. However I am not sure the trend is that of clean slate ie I don’t think consumers are looking for brands without baggage so much as it’s so much easier and less risky now to search and buy the new – with [...]
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