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A Crushing Comment

Posted by Giles Lury on April 25, 2013

A Clean Slate

Posted by Anna Eggleton on April 24, 2013

The LAPD of NPD

Posted by Giles Lury on April 5, 2013

Big brother is watching….

Posted by Will Butterworth on March 25, 2013
GOT-Header

From Game of Thrones to Game of Brands

Posted by on May 21, 2013

A blog post by Shutterstock was recently brought to my attention, the content of which transformed one of my favourite TV shows in a way I never thought imaginable. The show in question is Game of Thrones (highly recommended HBO programming), which Shutterstock have combined with, of all things, brands. You can imagine the sense [...]

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wsh

SUN, SEA, SND, SEX

Posted by on May 17, 2013

  Congratulations to Expedia who were a multiple winner at the Clio Awards – much deserved for a great campaign which uses airport codes from around the world to create humorous messages      

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Grocer_logo

Unilever brings 100% organic haircare to the mass market

Posted by on May 15, 2013

This week saw Unilever announce the launch of new Organic Delight shampoos and conditioners under its Timotei brand, staking the company’s claim for the new products as the first mass-market This week saw Unilever announce the launch of new Organic Delight shampoos and conditioners under its Timotei brand, staking the company’s claim for the new [...]

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How to make a magical customer experience

Posted by on May 13, 2013

Recently I arrived in Slovakia on a cold wet day after a hideous flight with Ryanair (I vow to never fly with them again).  I arrived at my hotel, a Hilton, and was handed a WARM fresh cookie by the concierge.  He has a special draw that keeps the cookies warm and the cookies are replaced [...]

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yawn

Femi’s factoids

Posted by on May 3, 2013

Many people who read the word “yawn” or “yawning” begin to feel the urge to yawn. Source: Everywhere

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blue

Dumb ways to die…

Posted by on May 3, 2013

Smart way to get a message across…. It’s an oldie but definitely a goldie. I was re-introduced to the classic campaign for the Melbourne Metro recently and reminded just how funny it is. Enjoy   http://www.youtube.com/watch?v=IJNR2EpS0jw

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bud

A Crushing Comment

Posted by on April 25, 2013

Budweiser is introducing what their website says is “the World’s Most Unique Beer Can – a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo” and which will be available in a special 8-pack in US stores from May 6. “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I [...]

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slate

A Clean Slate

Posted by on April 24, 2013

An interesting new trend emerging is the power of the Clean Slate brands.  However I am not sure the trend is that of clean slate ie I don’t think consumers are looking for brands without baggage so much as it’s so much easier and less risky now to search and buy the new – with [...]

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