Marketing Capabilities Transformation

Marketing Capabilities Transformation

Unlock the potential of your marketing to deliver growth.

Companies that invest in improving marketing performance see better returns on marketing dollars spent, and outperform companies that don’t. They are seen as leaders and attract the top marketing talent to their ranks. A clear program to enhance key marketing capabilities is not a nice-to-have, it’s an essential platform to drive a company’s growth.

Today, marketers are experiencing an accelerated pace of change. They are having to respond to new demands like, big data, new marketing tech, digital and omni-channel marketing, along with increased management expectations to prove marketing’s contribution to the bottom line. Meanwhile, the marketer’s role is ever more important, with information-empowered customers holding off engaging sales longer during the buying process.

Where do we come in?

Where do we come in?

The Value Engineers can transform how you do marketing to build advantage.

To date, we have trained over 10,000 marketers globally, and transformed our clients into marketing powerhouses. But we’re not only trainers, we’re marketers solving very real marketing problems day-in and day-out. We’re building brands, mapping marketing strategies and running innovation and customer insight projects all over the world. Consequently, our skill building programs are highly consultative, applying best practice and insight to your marketing challenges. It’s training that yields immediate impact on the business.

We can help you evaluate your current marketing capability, then plan for, and build the centers of marketing excellence that will allow you to outperform your competition and drive growth. Key areas where we bring experience and expertise include:

  • Marketing performance assessment
  • Marketing vision/ mission development
  • Marketing transformation strategy and implementation
  • Marketing processes and frameworks
  • Skills and knowledge building
  • Training the trainers
  • Building winning marketing culture

Marketing transformation requires a complete, coordinated change strategy.

In addition to architecting change strategy, we offer services for the successful embedding and internalizing of marketing transformation that include:

  • Learning through direct, practical application of skills and tools on live projects
  • Marketing leadership development
  • Ongoing coaching for marketers
  • Targeted interventions to accelerate performance on priority projects
  • Continued capability monitoring and measurement
  • Digital training platforms and assets (portal, videos, online learning)

Before you increase your marketing spend, make sure your marketing function has the relevant capabilities to get the maximum value from that investment.

To find out more about how The Value Engineers can help transform your marketing capabilities, please contact:

Chris Potts, Executive President (US)

+1 646 837 8170