We believe in the social, cultural and economic power of brands to drive growth and change. Our ultimate aim is to create and deliver sustainable value and growth for your brand.
Marketers are dealing with a multiplicity of audiences, channels and products. We’re discovering more and more ways for consumers to experience our brands, yet traditional brand and marketing frameworks are falling short. Single-minded, top-down approaches only get you so far. Simple is good, but oversimplification risks under-leveraging channels and limiting product development.
The imperative today is to adapt to the chaos and learn to manage the ‘multiplicity’. The Value Engineers offers clients smart ways to understand and plan for this complexity and fragmentation; to metabolize new, diverse inspirations and to rapidly spot and take advantage of new growth opportunities as they emerge.
Areas of Expertise
As one of the world’s first strategic brand consultancies, we deliver purposeful brand philosophy, insightful customer understanding and vision-led innovation.
Purposeful Brand Philosophy
Today brands need to cross boundaries of category, country and audience…
They should be flexible and coherent, not rigidly consistent and monotone.
Forget USPs – modern brands are driven by purpose and philosophy.
Insightful Customer Understanding
Market research can provide interesting snapshots of consumers’ lives, but we believe in taking this further and adding value through the context of brand and business objectives.
We link up with over 250,000 customers every year and translate their perspectives into actionable insights using a full toolbox of qualitative and quantitative research techniques.
“When you don’t know where you are going, any road will take you there” Lewis Carrol
We feel too much innovation is done against incremental growth goals and done in silos.
To succeed in the ambiguity of innovation brands need a vision – for their category, of their consumers and for the future.