16.The Best Thing Since Sliced Bread: What The Re-emergence of “Generic” can teach us about innovation
16th May 2018
Credit cards, IDs, keys, fobs, passwords, pin codes… there is a lot of essential ‘stuff’ that we have to remember everyday. Is this more inconvenient than is actually necessary? What if you could chuck all these items and information, and keep everything on a microchip in your hand instead?
Three Square Market is the first company in the US to offer this technology to employees. The radio frequency chips are implanted between the thumb and forefinger enabling employees to use their hand as an access and payment device. Unlocking doors, buying food in the café and logging into the computer has become simply a swipe of the hand.
Many people are saying this is just the start. There is huge potential for evolution of human microchipping devices. What if you were able to store your passport and medical information in your hand, or implant a GPS device in your child to make sure they’re safe?
And what does this mean for brands? Imagine going to a supermarket with your shopping list and coupons downloaded into your hand for a faster and more streamlined experience. Or heading to the cinema with your ticket stored in the chip, making your trip hassle-free. Microchip implants could not only improve convenience and enhance our capabilities as individuals but they could introduce new opportunities for brands to better engage with consumers.
Terrific or terrifying? Merging humans with technology still polarises opinion. There is a lot of speculation on health, security and privacy, as well as cultural and ethical discomfort over the implications of augmented humans.
This technology isn’t accepted by all yet, but, in our world of convenience, that might change.
16th May 2018
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