12th June 2018
Starling: The Mobile Only Banking Service Taking the Pain Out of Personal Finance
I recently opened a new account and the process was particularly frustrating: having to book an appointment, wait three weeks for a free slot, drive into town and struggle to find parking, then wait a further two weeks for my card to arrive in the mail.
It wasn’t a smooth and seamless consumer journey, instead spread over multiple weeks. So I was surprised when I found out about a bank that offers to set up an account in 3 minutes on your phone, from the comfort of your own home. All you need to do is enter your details, provide a photo ID, and send a video recording to prove your identity.
Starling is a mobile-only bank that was set up to make money management simple. Their modern approach to banking is increasingly relevant in a world where physical money is being left behind.
The smoothness of Starling’s consumer journey continues beyond the set-up. A number of functional benefits – including being able to lock and reactivate your card if you temporarily misplace it, spending insights and savings goals – help to pre-emptively alleviate pain points before they can arise.
The company has also made sure that they are integrated with the broader app ecosystem. They are the first bank to enable you to load your debit card onto the Apple Pay, without even leaving the Starling app. They have also partnered with Fitbit, being the first UK bank available to connect to Fitbit pay.
What would it take for you to make the leap to mobile only banking?
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