THE CHALLENGE:

LloydsPharmacy’s Clinical Homecare division delivers a fantastic service to patients, but was under-communicated in the market. Their nurses provide a range of complex medical procedures, that would normally require hospital trips, at a time and location that suits patients. LloydsPharmacy wanted help communicating the reach and quality of service they offered patients.

WHAT WE DID:

We created a series of emotionally-rich video case studies for LPCH, each video telling the individual story of how LPCH’s Homecare treatments have changed the lives of patients living with serious medical conditions. These case studies are now part of LPCH’s website and wider marketing activity. The case studies are also being used to inspire and educate the internal team around the impact of the work they do on the end patient.

THE RESULT:

Putting the customer benefit at the heart of communication has caused a stir, both internally and externally, helping to drive LloydsPharmacy’s point of difference in the Homecare market and champion their service.

 

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