LloydsPharmacy were debating internally what to do with their Clinical Homecare service. This service allowed LloydsPharmacy nurses to treat patients who suffered with a variety of serious illnesses in-home or at their place of work, rather than in hospital. However, the business was having difficulty attracting new patients to the service, and the LloydsPharmacy senior team were unconvinced existing patients actually valued it.
WHAT WE DID:
Over the course of a number of case studies, our team of experienced researchers conducted filmed interviews with patients who used LloydsPharmacy Clinical Homecare. It quickly became apparent that, not only did patients benefit practically from receiving treatment where most convenient for them, but it also delivered a massive psychological benefit. Not going to a hospital for treatment meant patients didn’t feel like patients. We created a range of video case studies, which viscerally brought to life the benefit of LloydsPharmacy Clinical Homecare, letting patients who really valued it speak for themselves.
Our case study videos showcased the benefits of LloydsPharmacy Clinical Homecare. These videos are used in internal and external comms, both to train staff on the great work of the Clinical Homecare business internally, and to advertise the service to new patients.
GOT A SIMILAR CHALLENGE