In a world where it’s very difficult to step onto a train without seeing someone playing Candy Crush, it’s unsurprising that 9 out of 10 people in the US are aware of one of the King Games portfolio. However, a highly competitive category requires more than a standard healthcheck each month for a brand to truly understand how the market is evolving and the consumers within it.
WHAT WE DID:
We were tasked with shaking up the traditional brand tracker and shifting the balance from standardised performance metrics towards a flexible and responsive strategic planning tool with outputs that lived beyond people’s inboxes. We are delivering ‘snackable’ monthly insights in formats that are impossible to ignore!