THE CHALLENGE:

Grimbergen have an exciting new proposition: a microbrewery in the site of the original Grimbergen Abbey, with a series of limited edition ranges. They needed to find the right brand architecture and brand identity to create a positive halo effect on the Grimbergen Masterbrand.

WHAT WE DID:

We explored a series of design routes with European consumers to determine the right balance of heritage, modernity and mystery, and to provide clear guidance on the role of the sub-brand.

THE RESULT:

As the microbrewery gets ready to open its doors and start brewing, our work will play a strong role in the limited edition range promotion & execution.

 

GOT A SIMILAR CHALLENGE

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