Grimbergen have an exciting new proposition: a microbrewery in the site of the original Grimbergen Abbey, with a series of limited edition ranges. They needed to find the right brand architecture and brand identity to create a positive halo effect on the Grimbergen Masterbrand.
WHAT WE DID:
We explored a series of design routes with European consumers to determine the right balance of heritage, modernity and mystery, and to provide clear guidance on the role of the sub-brand.
THE RESULT:
As the microbrewery gets ready to open its doors and start brewing, our work will play a strong role in the limited edition range promotion & execution.
