THE CHALLENGE:

From Canada to China, 1664 is a successful brand with double digit growth that local markets had activated quite independently so far. It was time for 1664 Blanc to define a strong & coherent brand globally to create differentiation & appeal to a compelling human truth.

WHAT WE DID:

The emotional space associated with beers is crowded, but we got to the heart of how even everyday moments can be special, and how Blanc can use its heritage and assets to play a differentiating role emotionally and functionally.