THE CHALLENGE:

With customers increasingly expecting guidance from suppliers on how to win, Britvic wanted to enhance their customer relationships by providing information on on-trade behaviours and needstates for soft drinks and beyond.

WHAT WE DID:

Through integrated qualitative and quantitative research, we developed a robust needstates framework for the soft drinks category across on-trade channels with deep dive profiling to bring key occasions to life.

THE RESULT:

Britvic are now targeting new customers in segments they had not previously considered thanks to the opportunities identified by our needstates framework.

 

GOT A SIMILAR CHALLENGE

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