THE CHALLENGE:

The world of healthcare is changing, B2B marketing in general is shifting. Boston Scientific needed a compelling expression of their purpose to engage multiple stakeholders and differentiate in the medical devices category.

WHAT WE DID:

Through research, we uncovered an insight into what truly motivates healthcare professionals. This insight underpinned the creation of a new positioning, placing Boston Scientific in the role of helping healthcare professionals feel they are living up to that higher professional purpose.

THE RESULT:

In a sea of sameness we developed a bold master brand vision that is carving out a differentiated position in the medical devices category for Boston Scientific.

 

GOT A SIMILAR CHALLENGE

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