THE CHALLENGE:

An expert dairy company, Arla has developed a strong portfolio of milk-based beverage brands, including Starbucks ready-to-drink coffee. To support their on-going growth, Arla wanted to make sure they were fit for success in this new, highly competitive space.

WHAT WE DID:

We used a mix of expert-driven inspiration and data-driven evidence to collaboratively develop a Channel Strategy. Using quantitative research, we then detailed shopper behaviours in each channel, and identified opportunities that formed the basis for activation guidelines.

THE RESULT:

Our work truly helped Arla to shift their mindset from being a Dairy Brand to a Beverages Brand, and Arla is using our framework globally, to refine the way they engage their customers.

 

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