THE CHALLENGE:

Arla wanted to accelerate faster than the competition in what was a growing category.  The strategy needed to cover a set of idiosyncratic markets.

WHAT WE DID:

A series of digital workshops with cross functional teams, tackling one market at a time. All strategic options, including commercial options, were considered to help achieve growth.

THE RESULT:

We brought focus and clarity to defining the acceleration strategies for Starbucks RTDs for 2020-2025.

 

GOT A SIMILAR CHALLENGE

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