To refresh the Angry Birds brand and lay the plans for it's 10th Birthday. Angry Birds has enormous recognition, but wants to engage with new audience for it's 10th Birthday and the Angry Birds 2 movie.
WHAT WE DID:
We developed a new strategic positioning - "Anger is a force for good" - to engage with key target groups, from mobile games, to movies to merchandise.
New audiences are flocking to Angry Birds as it extends the irreverent fun of the brand. From tie-ups with UNICEF to support children, to "venting machines", anger is being channeled in positive ways. www.bringtheanger.com
GOT A SIMILAR CHALLENGE
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