M&S Stores
Store transformation
THE CHALLENGE:
WHAT WE DID:
Assessing each new store as it opens at 1- & 3-month periods, our analysis and strategic recommendations play a crucial role in assessment and development.
THE RESULT:
The M&S difference is a positively enjoyable shopping experience, but this must be balanced with the practicalities of a weekly shop. We help M&S understand what these two elements of the shopping experience actually mean today.
By:
Joyce Esser