M&S Clothing
Clothing Range Evaluation
THE CHALLENGE:
WHAT WE DID:
Range, brand, and experience must all come together to win over the customer. Our evaluative ‘rail raids’ comprised of two stages: a deep-dive product and range review and an in-store branded experience, which enabled us to get to the heart of these elements and understand what stylish meant for M&S.
THE RESULT:
Starting with one range, our process gave a significant understanding of what style and range success meant beyond sales, and our process has now been rolled out for use on multiple ranges & sub-brands.
By:
Joyce Esser